Academy of Business
Smart Cities building is about business connections
Building Smart Cities is about the fast connecting innovation companies with city representatives and big companies that impact cities’ development. Once the connection is there, further is about proper communication to citizens to get support for the implementation of new solutions.
Every business does the same. Learn it and use it.
Every company, government, and institution around you, independent of the sector of their activities, from the process perspective, do always the same things. The following dictionary contains all areas of your daily work communication and knowing them leads to a faster and easier implementation of innovative solutions into a production environment.
Sales
Selling technologies is about
Client profilingUse proven methodology, SWOT analysis, and research including mystery shopping of your competitors to develop the profile of the primary...
Upselling and cross-sellingExisting customers frequently represent an untapped source of value growth. Proactively engaging with existing customers to recommend...
Sales assistanceProviding support and guidance to customers that are actively looking to make a purchase can generate significant returns.
Customer acquisitionAcquiring new customers is the lifeblood of any business. Knowing who to target, when, where and how is crucial to
Sales managementSales management will ensure you automate the sales process, multiply your online channels and sell more. This means that we
ALL SALES TERMS
Marketing
Building consciounsess is about
Crowd marketingCrowd marketing – it is a technology of covert marketing on the Internet by means of response-recommendations on forums, blogs,
Affiliate marketingAffiliate marketing is a type of performance marketing that works on a partner basis. This is a partner – a
Search Engine Result PageSearch Engine Result Page – search engine results page. By entering a query into the search box, the user will
ReportThe report is made as a summary of the results of the work performed for a certain period. It can
RemarketingRemarketing is targeting your ad campaigns to users who have previously visited your website. Ads are shown to users who
SEM Search Engine MarketingSearch Marketing or Search Engine Marketing is one of the most widespread forms of advertising on the Internet. It uses
ALL MARKETING GUIDES
Market research
Talking about innovation is about data
Research data collectionCollection of any kind of data from public and paid sources. We use a crawling mechanism that allows collecting data
New Markets AcquisitionAll in one service for the acquisition of your product sales to a new market. First, we perform research, including
Data crawlingCrawling is searching for specific information in a huge volume of data and collecting required information in a local file.
Mystery shoppingWe can say that mystery shopping is one of the market research methods, which primarily examines the qualitative characteristics...
Competitors researchFind direct and indirect competitors on a global market, or on a local market. Our crawling robots help you to
Competitive researchA digital market indicators analysis to research the company’s position on the digital market. Research is performed for local or
ALL MARKET RESEARCH GUIDES
Procurement
Guide for quality buyers
Bid ManagementBid management is a complex process that might take several years to develop relations, build authority and trust, and bid
Bid strategy developmentDeep dive analysis of the tender requirement. Review of both parties' documentation, bidding rules, and stakeholders matrix.
Tender opportunity researchGet twice a month reports and data about pre-selected tenders in 3 countries of interest. Daily tracking of tenders based
TenderingIn the tendering service, you will receive the research of all tenders from worldwide and according to your criteria.
ALL PROCUREMENT GUIDES
Product development
More pilots makes more opportunities
Client profilingUse proven methodology, SWOT analysis, and research including mystery shopping of your competitors to develop the profile of the primary...
Customer journey designOur customer journey approach helps you deliver improved service to customers and greater value to your business. It leads to
Website content developmentThis service specializes in SEO-optimized texts for companies and products. We develop webs, landings, products and localize language.
Product developmentIn this offered service are professional Analyze strengths and weaknesses. Compare features with competitors. Maintain weaknesses...
Use cases developmentThe use case is primary information about your product and its possibility to use it in different industries and business
ALL PRODUCT MANAGEMENT GUIDES
Customers
Customer's journey
Client profilingUse proven methodology, SWOT analysis, and research including mystery shopping of your competitors to develop the profile of the primary...
Customer services operationsUsing analytics to drive operations and customer improvements ensures your business can be more agile and adaptive in the face
Customer services analyticsA huge amount of value can be found in customer, contact, and operations data that is often left untapped. Our
Customer services insightsUsing leading-edge Customer Insight tools, our data engineers and analysts discover the "What" and "Why" from previously siloed data...
Customer loyalty managementAll your customers are individuals with individual needs. Unfortunately, the 'one size fits all approach to loyalty management doesn't...
ALL CUSTOMER MANAGEMENT GUIDES
Business management
Process automation makes things getting faster
Partner network developmentDeveloping a partner network starts with the research of potential partners based on key phrases they use on their websites.
Crisis managementEven with the best planning and preparation, the unexpected can happen. When it does, customers will look to you for
Process AutomationAutomation is making the difference for great customer service. The increasing use of digital assistants shows customers are...
Reporting and AnalyticsWe provide comprehensive reporting tailored individually for each client. The Account Manager sends weekly reports to every client...
Bid strategy developmentDeep dive analysis of the tender requirement. Review of both parties' documentation, bidding rules, and stakeholders matrix.
Business StrategyWe executed plans, and we tell you all the obstacles. Develop your business plan and cover all mandatory areas based
ALL EXECUTIVE GUIDES
Business automation
Faster, better, etc...
Research data collectionCollection of any kind of data from public and paid sources. We use a crawling mechanism that allows collecting data
Chat-bots and Call-botsWe implement chat-bot scenarios. Customize for your language and configure engagement paths that catch customer focus.
ALL AUTOMATION GUIDES
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