Subscribe

Marketing & Advertisement

Communication, Creativity, Digital Media, Translations

The target tree is a technique for setting goals and its decomposition into tasks that are divided into even simpler

Bench marketing innovations

Bench marketing innovations – studying the business of other entrepreneurs to identify the fundamental characteristics of competitors’ management activity, their

A business plan – is a document containing structured technical, economic, financial, and organizational information on an investment or innovation

Global marketing

Global Marketing – marketing of global organizations that operate by treating the entire world as one big market. It assumes

CPA Marketing – a marketing model that involves paying for a conversion action. CPA (Cost per Action) – an indicator

Demarketing – a type of marketing aimed at reducing demand among the entire target audience or certain groups of it.

Conversion marketing

Conversion marketing is a type of marketing activity. Which is associated with increasing consumer interest in goods and services with

Viral Marketing

Viral Marketing is a technique of conducting an advertising campaign in which the main disseminators of information about the company/service

Social media marketing

Social media marketing – It is a modern tool of Internet marketing, which helps to attract consumers through social networks.

Video Marketing

Video Marketing is a set of actions aimed at promoting products, services, or brands of the company with the help

Crowd marketing

Crowd marketing – it is a technology of covert marketing on the Internet by means of response-recommendations on forums, blogs,

Affiliate marketing

Affiliate marketing is a type of performance marketing that works on a partner basis. This is a partner – a

Search engine result page

Search Engine Result Page – search engine results page. By entering a query into the search box, the user will

The report is made as a summary of the results of the work performed for a certain period. It can

Remarketing is targeting your ad campaigns to users who have previously visited your website. Ads are shown to users who

SEM Search Engine Marketing

Search Marketing or Search Engine Marketing is one of the most widespread forms of advertising on the Internet. It uses

Performance marketing

This is a form of marketing that aims to improve sales, inquiries, or other measurable activities on your site. There

A newsletter is typically an email that the business regularly sends to inform customers about news or discounts. It is

Target group – a specific idea of the client on whom the advertising campaign should be focused. It is determined

Press conference

A press conference is an event organized to communicate information to the media and the public. This could be, for

Online marketing

Online marketing is a collective term for marketing activities in the Internet environment. As a field, it includes a number

brand mark – the brand is a symbolic name for all information related to a product. Includes organization name, promotional

Crisis communication

Crisis communication is an essential element in the field of Public Relations. It solves all situations that may damage the

Barter – the company offers its product in exchange for space in the media (on social networks, radio, or television).

Public relations

Public relations is a set of long-term activities through which a company builds and maintains relations with its surroundings and

A marketing mix is a set of marketing tools that interact with each other. The basic marketing mix is 4P

A webinar is online training. The participant does not have to go to any special place. All she needs is

A youtuber is a person who creates content on the Youtube platform. Today, YouTubers are very popular and have a

Search Engine Optimization (SEO part of Search Marketing) consists of a better display of pages in search engine results (SERP)

Marketing strategy

Marketing strategy is a long-term process that aims to set the company’s marketing goals, fulfill the vision, and create a

Google Analytics

Google Analytics is an application from Google that measures website traffic. With Google Analytics, you can track which marketing actions

Facebook marketing

Facebook marketing is a set of activities in which a company uses the Facebook social network as a channel of

Brand Awareness

Brand awareness is an indicator of how well your target audience knows the brand. A distinction is made between types

Linkbuilding is building backlinks. A search engine optimization method that raises brand awareness over the long term and brings visitors

An influencer is a person who has an influence (social or consumer) on his followers. Nowadays, this term is connected

Email (ing) is one form of direct marketing. It is a targeted bulk sending of email messages to a specified

Direct marketing

Direct marketing is a method of marketing communication that uses direct communication with customers. It focuses on specific customers of

Partner network development

Developing a partner network starts with the research of potential partners based on key phrases they use on their websites.

Client profiling

Use proven methodology, SWOT analysis, and research including mystery shopping of your competitors to develop the profile of the primary...

Chat-bots and Call-bots

We implement chat-bot scenarios. Customize for your language and configure engagement paths that catch customer focus.

Community Management

Great social media management comes from having the right team in place. With our expertise in recruitment and our network

Content Moderation

Content is a key opportunity but a major concern for digital platforms as well. Risks are known to emerge anytime,

Influencer Marketing

Struggling to establish yourself as a Linkedin influencer? We'll create content and provide outreach on your behalf so that...

Social network marketing

The professional setting of the campaign on social networks, thanks to which you will have a large enough impact on

Digital automation

Thanks to this service, you will get automated advertising, social networks, campaigns, communication, and other daily repeating digital...

Digital Activation

Our digital activation offers our clients more flexibility, transparency, and cost-efficiency by managing their campaigns while they focus..

Outbound Marketing

Build aggressive and competition-oriented outbound marketing campaigns that work. Start with brand development and track brand position

Professional marketing setup that will ensure the best possible promotion of your services and products. The complete marketing service.

Inbound marketing

Work properly with your inbound traffic. Control, categorize and manage all your forms and inbound channels.

Communication plan

Preparation of yearly communication plan and scripts. Also, align plans with the sales cycle. Execute letters, calls, and maintain follow

Website SEO optimization

Using our services, you setup successful SEO for your website, including crawl accessibility so engines can read your website, compelling...

Content marketing support

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content...

Copywriting service includes describing product value, word quality, avoiding stop words, and especially validation.

Email deliverability audit

We have developed a solution to help companies consistently receive returns on their email marketing dollars.

A “Persona” is a fictional representation of an actual user and is applied in the early stages of product development

Target audience

A target audience makes it easy for a business to find potential customers who are likely to be interested in

LATEST POSTS

What technology is used by the safest cities in the world?

How drones will change the construction of the future

GOVERNMENT

Revolutionizing Municipal Services: Exploring the Future of Cities

Why won’t government abolish water and utility bills?

21st Century Production: An in-depth look at the updated production factors

Top-8 qualities of politics to lead system of the future

CITIES

Wireless digital content for cinemas

SUSTAINABILITY

AI – a new era in transport and logistics transformation

Top innovative renewable energy companies and startups

Green logistics is the way of the future

6 Types of Urban Transportation for Smart Cities

TECHNOLOGY

Hydrogen is the fuel of the future, is it?

PEOPLE

Vision of consciousness based Smart City strategy
After 12 years in Smart Cities, I think very differently about them. Leaving technologies behind and moving into People!

Multiple variables forming the illusion of matter
At each point in space, there is a variant of this or that event. To make it easier to understand, we will assume that the variant consists...

Stages to raise a civil conflict
I see, and I feel that current governments balance the second and third stages. Something is wrong with our society. Politics don't listen.

smart cities, space, science, technology, quantum, government, economics, SDG, citizens, healthcare, education, properties, transportation, infrastructure, municipal services, energy, climate, events, art, games, architecture, startups, influencers, brands, pioneers, wellbeing, innovator's dictionary, history, design, academy