Barter – the company offers its product in exchange for space in the media (on social networks, radio, or television).
For example, a company sends a blogger their products to try out. After the blogger tests it, he writes a review of the product on his blog. No one pays money for goods and services. This is what barter is all about.
Barter can greatly help you grow your business: expand your customer base, provide services, produce more goods, and so on. Barter is especially relevant for first-time entrepreneurs who do not have enough money to promote their business.
