Bench marketing innovations

May 26, 2022 ACADEMY OF BUSINESS

Bench marketing innovations – studying the business of other entrepreneurs to identify the fundamental characteristics of competitors’ management activity, their innovation activities to form the innovative activity of their organization, priority innovations through legal borrowing – acquisition of patents, licenses, know-how, copyrights – and illegal borrowing – industrial espionage, copying of copyrighted developments. Translated with www.DeepL.com/Translator (free version)

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