Brand awareness is an indicator of how well your target audience knows the brand. A distinction is made between types of knowledge, spontaneous and supported, and is quantified by asking consumers how many, when, how often, etc.

LATEST POSTS

GOVERNMENT

CITIES

PEOPLE
What almost all of us are afraid of
Fear is a common human emotion. Although we are often afraid of something different, there is one thing that almost everyone is generally...
If you are told that options are limited, don’t believe
If you are told that you have to work for something or someone if you are told that everything in the world comes from hard work,...
When and how to use “mirroring” in communication
Gestures, expressions, postures, pitch or tone of the partner are imitated both in personal communication between partners or in the family...

SUSTAINABILITY

TECHNOLOGY

 smart cities, space, science, technology, quantumgovernmenteconomicsSDGcitizens, healthcare, education, properties, transportation, infrastructure, municipal services, energy, climate, events, art, games, architecture, startups, influencers, brands, pioneerswellbeing, innovator's dictionary, history, design, academy