Crowd marketing – it is a technology of covert marketing on the Internet by means of response-recommendations on forums, blogs, comments on products, services or videos.

The essence

Rather than ineffectively targeting large groups of people who are the target community for a company’s marketing. Crowd marketing targets narrow communities of people who are united by some commonality.
Each member of that group is a potential customer.

The goal

is to meet the needs of the target audience, which is presented as a set of separate, often unconnected groups of people united by a commonality.

The task

is to work authoritatively, precisely and purposefully with highly specialized groups of the target audience.

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