A “Persona” is a fictional representation of an actual user and is applied in the early stages of product development or product redesign. Personas are vital to the success of a product because they drive design decisions by taking common user needs and bringing them to the forefront of planning before the design has started. Once Personas are defined, a task analysis exercise with scenarios will offer an inexpensive way to test and prioritize features throughout the development. Thus, we develop personas or your products.
Personas
September 11, 2021
BUZZWORD DICTIONARY