Search Engine Optimization (SEO part of Search Marketing) consists of a better display of pages in search engine results (SERP) on so-called search engines. The result of the optimization is that if someone enters a keyword into your search engine (associated with your website/product), your site will appear in the top positions in natural (unpaid) search results.

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Unity of soul and mind making good decisions
The mind has a will but is incapable of controlling external intention. The soul is able to feel its identity with external intention but has no will.

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