The library of all worldwide business phrases, alternative systems, alternative sales and marketing strategies, and information on how to consciously perform business activities leading in an innovative manner.
Smart contracts in simple terms are simple enough to explain. They are blockchain-based programs that execute themselves based on data from..
Contract analysis – Examination of the contract proposed by the supplier in terms of the accuracy of the requirements for the quality of…
Intangible assets – the organization’s assets that do not have a tangible (physical) form, but are endowed with “intangible value” and…
Social activity is a personality’s readiness for activity, which manifests itself inappropriate acts of behavior and represents a purposeful, creative social activity that transforms objective reality and the personality himself. Social activity is a special quality as the ability to act consciously, as the ability not only to adapt to external reality, but also to […]
Accreditation- Certification of professional competence by an authorized body, giving the right to engage in a certain type of activity. For example accreditation of scientific organizations by the Ministry of Industry, Science and Technology. Currently, the field of information technology is developing rapidly, the market for these services is growing, the demand for specialists in […]
Organizational adaptation- to changes in the external environment and uncontrollable changes in the internal environment, which occurs through the mechanisms of organizational development and changes in the organization’s system. Among the mechanisms of adaptation of an organization, the important role belongs to the innovation process, which provides adaptive changes, including target changes. Adaptation of the […]
Autarky – a system of closed reproduction of an isolated community of a certain type, with minimal connection and dependence on exchange with the external environment. What is autarky? Autarky (Greek Autarkeia means “self-sufficiency,” “self-sufficiency”) is a political-economic system aimed at creating a closed, self-sustaining economy that develops without links to other countries. In essence, […]
Market economy- a set of economic relations that develop in the sphere of commodity-money relations on the market. The market economy has a complex structure – it includes several types of markets and developed infrastructure. The main types of markets are: a) market of goods and services, b) the market of factors of production, c) […]
intellectual economy, based on scientific knowledge and specialized unique capabilities and skills of their carriers as the main source and key factor in the development of material and non-material production, ensuring sustainable economic development. The main resources of intellectual economy are knowledge and information, which, unlike all other resources, are characterized by neither finiteness, nor exhaustibility, […]
The target tree is a technique for setting goals and its decomposition into tasks that are divided into even simpler steps. As a result, a person arrives at a specific list of actions that lead to the achievement of the plan. We get a graphical chart, resembling a tree, at the head of which is […]
Small business grants are gratuitous monetary aid provided by state and international organizations What are small business grants? The state gives money to businesses for a specific purpose. For example, to train employees, buy equipment, or rent real estate. There is no need to return this money if the business has spent it for its […]
Development – the implementation of transformations of the real estate object, which ensure its transformation into another, a new object, which has a value greater than the value of the original object. The material and material transformations performed include: – carrying out construction or other works during the construction of buildings and implementation of landscape […]
Goodwill – The excess of a corporation’s expected profitability over average, the resulting difference being the excess of the corporation’s market value over its book valuation of assets. Reflects the corporation’s advantages in business relationships, image, market revaluation of intangible assets, innovative success, and possession of effective know-how. Let’s say you want to buy a […]
Venture internal – A subdivision of a firm that is created as an alternative to forming an independent (separate) innovation organization. It can be allocated as a temporary target collective, having an independent budget and working according to the certain innovative program. The main goal is to ensure maximum responsibility for the progress of the […]
Biotechnology – a set of technologies that use the methods characteristic of living nature to transform matter and obtain a variety of useful effects. These technologies include bioengineering (genetic engineering), biological synthesis of polymers and composites, drugs, vaccines, and diagnostic kits, as well as technologies of various applications of biotechnological methods in medicine and agriculture […]
Business Angel – Individuals investing in new businesses, including venture capital firms. These are professionals with experience in business: successful entrepreneurs, highly paid business professionals (accountants, consultants, lawyers, etc.), and senior executives in large companies. They use their funds (savings) for investing, which can range from several tens to several hundreds of thousands of dollars. […]
Bench marketing innovations – studying the business of other entrepreneurs to identify the fundamental characteristics of competitors’ management activity, their innovation activities to form the innovative activity of their organization, priority innovations through legal borrowing – acquisition of patents, licenses, know-how, copyrights – and illegal borrowing – industrial espionage, copying of copyrighted developments. Translated with […]
A business plan – is a document containing structured technical, economic, financial, and organizational information on an investment or innovation project, necessary and sufficient to decide on the implementation of the project. The business plan reflects the objectives, the proposed activities, the values of the necessary resources, financial projections, etc. for projects for the creation […]
Business incubator (technological incubator) – a special organizational structure within a technopark or technopolis, created to support small innovative businesses at the first stages of their formation. The main functions of a business incubator are: 1) provision of developers with equipped workplaces, office services (telephone, office equipment, Internet access, record keeping services, secretarial and other […]
Outsourcing the transfer of traditional non-key functions of the organization (such as accounting or advertising for an industrial company) to external performers – outsourcers, subcontractors, highly qualified specialists of a third-party firm; abandoning your own business process and purchasing services for the implementation of this business process from another, specialized organization. Variety of cooperation. The […]
Depreciation – the process of gradual transfer of the value of fixed assets as their physical and moral wear and tear on the product produced with their help and the use of the form with this special money – depreciation deductions for the simple and expanded reproduction of fixed assets. At the same time land […]
Global Marketing – marketing of global organizations that operate by treating the entire world as one big market. It assumes free movement of services, products, and labor, as well as material values based on the principle of “transparency” of state borders. The first step in its implementation is the realization of the project of a […]
Transactional emailing is an automated message that is sent based on the actions of app users or site visitors. Order confirmation, subscription or booking confirmation email, order status message – all these are examples of transactional emails. Your clicks help us to continue
CPA Marketing – a marketing model that involves paying for a conversion action. CPA (Cost per Action) – an indicator by which the advertiser can calculate how much the targeted user action on the site has cost him. In other words, CPA is pay per action. The pay-per-action model is economically considered more effective than […]
Demarketing – a type of marketing aimed at reducing demand among the entire target audience or certain groups of it. Types of demarketing There are three types of demarketing. In business, the most commonly used is active, aimed at reducing demand. The same one that this article is written about. Passive demarketing is mostly used […]
Conversion marketing is a type of marketing activity. Which is associated with increasing consumer interest in goods and services with negative demand among consumers. Your clicks help us to continue
Viral Marketing is a technique of conducting an advertising campaign in which the main disseminators of information about the company/service are the representatives of the target audience. Advantages of viral marketing Low cost. Viral marketing is much cheaper than any other type of marketing, especially traditional marketing. When starting a business, an entrepreneur spends a […]
Social media marketing – It is a modern tool of Internet marketing, which helps to attract consumers through social networks. The main tasks of SMM Attracting the attention of the target audience to the brand. Creating a positive image of the company in the eyes of the target audience. Establishing fast and high-quality communication with […]
Video Marketing is a set of actions aimed at promoting products, services, or brands of the company with the help of video. Your clicks help us to continue
Crowd marketing – it is a technology of covert marketing on the Internet by means of response-recommendations on forums, blogs, comments on products, services or videos. The essence Rather than ineffectively targeting large groups of people who are the target community for a company’s marketing. Crowd marketing targets narrow communities of people who are united […]
Affiliate marketing is a type of performance marketing that works on a partner basis. This is a partner – a business that wants to promote a product or service, and an influencer advertiser who recommends a service or product to their followers through a link from which they receive commission terms Your clicks help us […]
Search Engine Result Page – search engine results page. By entering a query into the search box, the user will see a list of links (snippets) to web pages containing content that is relevant to that query. This is the search engine results page (or the results page). Your clicks help us to continue
The report is made as a summary of the results of the work performed for a certain period. It can be weekly, monthly, quarterly, and even yearly. It is usually done as a presentation, where the results are supported by graphs or statistics using a relevant application. Your clicks help us to continue
Remarketing is targeting your ad campaigns to users who have previously visited your website. Ads are shown to users who have already visited the company’s site. You do not have to come back here to see the ads – they can be displayed on all resources where the Google Adsense program works. A company need […]
Search Marketing or Search Engine Marketing is one of the most widespread forms of advertising on the Internet. It uses Search Engines to display ads or specific pages. It works based on the user’s search for specific keywords. Your clicks help us to continue
This is a form of marketing that aims to improve sales, inquiries, or other measurable activities on your site. There are several types of performance marketing – image campaign, sales campaign, and reminder campaign. Two main advantages of performance marketing: Measurability. You can always find out how many people are reached in a certain period, […]
A newsletter is typically an email that the business regularly sends to inform customers about news or discounts. It is sent to people who volunteered to receive these emails. Your clicks help us to continue
Target group – a specific idea of the client on whom the advertising campaign should be focused. It is determined based on socio-demographic parameters and describes the client’s vision. This is a very important step in creating campaigns for more targeted media buying. This increases the effectiveness of your advertising and makes better use of […]
A press conference is an event organized to communicate information to the media and the public. This could be, for example, introducing a new product or commenting on a problem. It is one of the tools of public relations. A press conference contributes to the targeted dissemination of information to media outlets. It emphasizes the […]
Online marketing is a collective term for marketing activities in the Internet environment. As a field, it includes a number of other specializations and sub-areas (eg, social media marketing), which overlap and complement each other. Unlike offline marketing, the internet environment offers completely different opportunities and is developing much faster. Your clicks help us to […]
brand mark – the brand is a symbolic name for all information related to a product. Includes organization name, promotional slogan, logo, and appearance. When branding, one should think of the products they offer. Your clicks help us to continue
Crisis communication is an essential element in the field of Public Relations. It solves all situations that may damage the company’s reputation and its functioning on the market. Mainly to reduce negative publicity, which could affect the reputation and subsequent operation of the organization. Your clicks help us to continue
Barter – the company offers its product in exchange for space in the media (on social networks, radio, or television). For example, a company sends a blogger their products to try out. After the blogger tests it, he writes a review of the product on his blog. No one pays money for goods and services. […]
Public relations is a set of long-term activities through which a company builds and maintains relations with its surroundings and the public. It includes problem management, ensures the provision of information to the public, and helps management in public awareness. Your clicks help us to continue
A marketing mix is a set of marketing tools that interact with each other. The basic marketing mix is 4P (Product, Price, Place, Promotion). There is also a marketing mix that looks at 4P as a buyer, called 4C (Customer Value, Cost to the Customer, Convenience, Communication). Your clicks help us to continue
A webinar is online training. The participant does not have to go to any special place. All she needs is an internet connection and the equipment needed for a call (microphone, headphones, or webcam). The topic for a webinar can be arbitrary: from a lecture on the benefits of a vegetarian diet to the analysis […]
A youtuber is a person who creates content on the Youtube platform. Today, YouTubers are very popular and have a large fan base. Youtube videos can deal with, for example, making vlogs, hauls, or even reactions. The term “YouTuber” classifies people whose main or only platform is channels (personal accounts) on the video hosting site […]
Search Engine Optimization (SEO part of Search Marketing) consists of a better display of pages in search engine results (SERP) on so-called search engines. The result of the optimization is that if someone enters a keyword into your search engine (associated with your website/product), your site will appear in the top positions in natural (unpaid) […]
Marketing strategy is a long-term process that aims to set the company’s marketing goals, fulfill the vision, and create a unique position on the market. It deals with finding and acquiring customers or clients. Your clicks help us to continue
Google Analytics is an application from Google that measures website traffic. With Google Analytics, you can track which marketing actions are most effective In Google Analytics you can: Monitor the actions of visitors; Calculate conversion; Track important business events; Conduct A / B testing; Analyze the effectiveness of different advertising channels; see what’s happening on […]
Facebook marketing is a set of activities in which a company uses the Facebook social network as a channel of communication with potential customers. Facebook serves as a business card for the company and allows easier communication with the customer Your clicks help us to continue
Brand awareness is an indicator of how well your target audience knows the brand. A distinction is made between types of knowledge, spontaneous and supported, and is quantified by asking consumers how many, when, how often, etc. Your clicks help us to continue
Linkbuilding is building backlinks. A search engine optimization method that raises brand awareness over the long term and brings visitors from organic search. Your clicks help us to continue
An influencer is a person who has an influence (social or consumer) on his followers. Nowadays, this term is connected with social networks – Instagrammers, YouTubers, bloggers. Companies use these personalities to promote their products. Your clicks help us to continue
Email (ing) is one form of direct marketing. It is a targeted bulk sending of email messages to a specified list of addresses, who have agreed to this form of addressing. By emailing the company builds a relationship with its customers and builds a brand Your clicks help us to continue
Direct marketing is a method of marketing communication that uses direct communication with customers. It focuses on specific customers of the company. For example, sending a letter, by phone, or in person. In general is understood as all forms of interpersonal communication of a sales representative with the subject of communication, aimed at establishing a […]
Developing a partner network starts with the research of potential partners based on key phrases they use on their websites.
Use proven methodology, SWOT analysis, and research including mystery shopping of your competitors to develop the profile of the primary…
Collection of any kind of data from public and paid sources. We use a crawling mechanism that allows collecting data into the format..
Our customer journey approach helps you deliver improved service to customers and greater value to your business. It leads to holistic…
We are a people-first company. We believe when you put people first, everything comes alive. This is how we make business more human.
Using analytics to drive operations and customer improvements ensures your business can be more agile and adaptive in the face of rapidly…
A huge amount of value can be found in customer, contact, and operations data that is often left untapped. Our data scientists use AI…
Using leading-edge Customer Insight tools, our data engineers and analysts discover the “What” and “Why” from previously siloed data…
All your customers are individuals with individual needs. Unfortunately, the ‘one size fits all approach to loyalty management doesn’t…
Even with the best planning and preparation, the unexpected can happen. When it does, customers will look to you for help and support.
Mistakes happen. Sometimes things don’t always go as smoothly as we would like. However, good service is what we expect all time.
Organizations with high customer churn and attrition levels can find themselves running fast to stand still through customer acquisition…
Existing customers frequently represent an untapped source of value growth. Proactively engaging with existing customers to recommend…
Our team will ensure that all clients are looked after. A Dedicated Sales Development Representative and Account Manager onboard each..
Providing support and guidance to customers that are actively looking to make a purchase can generate significant returns.
Acquiring new customers is the lifeblood of any business. Knowing who to target, when, where and how is crucial to success.
Sales management will ensure you automate the sales process, multiply your online channels and sell more. This means that we will…
Automation is making the difference for great customer service. The increasing use of digital assistants shows customers are…
We provide comprehensive reporting tailored individually for each client. The Account Manager sends weekly reports to every client…
Bid management is a complex process that might take several years to develop relations, build authority and trust, and bid in the tender.
Pre-tender communication with stakeholders. Establish relationships, arrange meetings, introduce yourself. Meet the key people
Deep dive analysis of the tender requirement. Review of both parties’ documentation, bidding rules, and stakeholders matrix.
The advanced service package for Tender opportunity research. Human-based validation of RFI and RFC tickets.
Get twice a month reports and data about pre-selected tenders in 3 countries of interest. Daily tracking of tenders based on…
In the tendering service, you will receive the research of all tenders from worldwide and according to your criteria.
We implement chat-bot scenarios. Customize for your language and configure engagement paths that catch customer focus.
Great social media management comes from having the right team in place. With our expertise in recruitment and our network of Community…
Content is a key opportunity but a major concern for digital platforms as well. Risks are known to emerge anytime, anywhere…
Struggling to establish yourself as a Linkedin influencer? We’ll create content and provide outreach on your behalf so that…
The professional setting of the campaign on social networks, thanks to which you will have a large enough impact on the necessary audience…
Thanks to this service, you will get automated advertising, social networks, campaigns, communication, and other daily repeating digital…
Our digital activation offers our clients more flexibility, transparency, and cost-efficiency by managing their campaigns while they focus..
Build aggressive and competition-oriented outbound marketing campaigns that work. Start with brand development and track brand position
Professional marketing setup that will ensure the best possible promotion of your services and products. The complete marketing service.
Work properly with your inbound traffic. Control, categorize and manage all your forms and inbound channels.
The presale service we offer will provide you with a contacting process to impress new customers via email, voice, and social channels.
Execute market research, competition analysis, and find the market gap. We help you to review product or service portfolios and tune…
Preparation of yearly communication plan and scripts. Also, align plans with the sales cycle. Execute letters, calls, and maintain follow ups.
Using our services, you setup successful SEO for your website, including crawl accessibility so engines can read your website, compelling…
This service specializes in SEO-optimized texts for companies and products. We develop webs, landings, products and localize language.
In this offered service are professional Analyze strengths and weaknesses. Compare features with competitors. Maintain weaknesses…
We develop high-quality offers development, describe use cases that hit customers. Solve customer troubles and make urgency to buy.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content…
Managing your content and delivering the right content in the right place at the right time is a tough and time-consuming challenge.
The use case is primary information about your product and its possibility to use it in different industries and business sectors.
Copywriting service includes describing product value, word quality, avoiding stop words, and especially validation.
We have developed a solution to help companies consistently receive returns on their email marketing dollars.
Your dedicated sales development representative engages with your prospects on your behalf via Email and LinkedIn…
All in one service for the acquisition of your product sales to a new market. First, we perform research, including mystery shopping…
Our crawling bots help you to develop the bigger volume of your cold leads database for your new customer’s acquisition strategy.
Artificial Intelligence is the path to innovation and progress. What most people omit, though, is that it takes time and effort to teach…
Crawling is searching for specific information in a huge volume of data and collecting required information in a local file.
Lead generation is a service that can provide you with a regular supply of potential interesting business contacts.
We can say that mystery shopping is one of the market research methods, which primarily examines the qualitative characteristics…
Find direct and indirect competitors on a global market, or on a local market. Our crawling robots help you to find all the companies…
A digital market indicators analysis to research the company’s position on the digital market. Research is performed for local or for…
Our research is performed based on country, industry, business sector, or a special topic. We use different global databases…
If you want to enter a new or foreign market, market research is the right foundation for your business plan.
We executed plans, and we tell you all the obstacles. Develop your business plan and cover all mandatory areas based on market standards.
A “Persona” is a fictional representation of an actual user and is applied in the early stages of product development or product redesign.
A target audience makes it easy for a business to find potential customers who are likely to be interested in the products you offer.
Partner management is the process (and related framework) by which organizations guide and manage partnerships.
