Data is gathered or shared within a very tight geographical area, such as a street or apartment block.

Hyperlocal data refers to a more niche version of local data. A zip code, for example, is an example of local data, but a street address is hyperlocal data. It’s more specific and tends to surround a very particular, defined geographic area. This data is more difficult to collect, but its uses in business are growing.

   

Hyper-local data usage

  • Search Engine Optimisation
  • Faster and Dynamic Updates
  • Super-targeted Advertisements
  • Better Insights
  • New Devices and Free Internet
  • Predict local Outlook

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