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April 21, 2022 Egor Borovik ACADEMY OF INNOVATION

Joke – a short, humorous story with a word or phrase that ends it and causes laughter. Research into the ‘humor effect’ shows that humorous material is more memorable compared to non-humorous material. Why? Because we pay more attention to humorous things. And this means we remember them.

Innovator's Dictionary, Innovator's Dictionary J, research

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