Tag Archives: Marketing

Local farms will be a big trend in a few years, says GreenTech CEO They grow vegetables inside. Dmitry Lipovsky, CEO, and founder of GreenTech explains what their company offers in terms of indoor farms and grow rooms and where they want to go. How did you get to the EXPO in Dubai and how […]

The target tree is a technique for setting goals and its decomposition into tasks that are divided into even simpler steps. As a result, a person arrives at a specific list of actions that lead to the achievement of the plan. We get a graphical chart, resembling a tree, at the head of which is […]

Bench marketing innovations – studying the business of other entrepreneurs to identify the fundamental characteristics of competitors’ management activity, their innovation activities to form the innovative activity of their organization, priority innovations through legal borrowing – acquisition of patents, licenses, know-how, copyrights – and illegal borrowing – industrial espionage, copying of copyrighted developments. Translated with […]

A business plan – is a document containing structured technical, economic, financial, and organizational information on an investment or innovation project, necessary and sufficient to decide on the implementation of the project. The business plan reflects the objectives, the proposed activities, the values of the necessary resources, financial projections, etc. for projects for the creation […]

Dynamic pricing also referred to as demand-based pricing, is a pricing strategy in which flexible prices for products or services are based on current market demands. Dynamic pricing is a flexible approach to the revaluation of goods, based on the use of different pricing strategies and tactics, depending on various events occurring in the using […]

Green camouflage, sometimes greenwashing, is a form of environmental marketing that makes extensive use of “green” PR and techniques that aim to mislead consumers about an organization’s or manufacturer’s environmental goals for a product or service and present them in a favorable light.   The purpose of greenwashing is to obtain reputational and financial benefits […]

June 2022 USA, aims to bring together leading academic scientists, researchers, and research scholars to exchange and share their experiences and research results on all aspects of Smart Cities, Transportation, and Buildings.

June 2022 Copenhagen aims to bring together leading academic scientists, researchers, and research scholars to exchange and share their experiences and research results on all aspects of Smart Cities and Sustainable Design.

June, 2022, CZ is the annual international trade fair which focuses on creating a unique space for sharing ideas and practical designs on how to bring to life and develop the concept of a smart city in central European towns and villages.

Global Marketing – marketing of global organizations that operate by treating the entire world as one big market. It assumes free movement of services, products, and labor, as well as material values based on the principle of “transparency” of state borders. The first step in its implementation is the realization of the project of a […]

Information collection methods Despite the huge variety of research methods and techniques, the general scheme of activities implemented in the framework of market research, simple and clear enough. The main sources of obtaining marketing information are: Interviews and surveys; Registration (observation); Experiment; Panel; Expert evaluation. Interviews (surveys) – finding out people’s position or getting a […]

CPA Marketing – a marketing model that involves paying for a conversion action. CPA (Cost per Action) – an indicator by which the advertiser can calculate how much the targeted user action on the site has cost him. In other words, CPA is pay per action. The pay-per-action model is economically considered more effective than […]

Demarketing – a type of marketing aimed at reducing demand among the entire target audience or certain groups of it. Types of demarketing There are three types of demarketing. In business, the most commonly used is active, aimed at reducing demand. The same one that this article is written about. Passive demarketing is mostly used […]

Viral Marketing is a technique of conducting an advertising campaign in which the main disseminators of information about the company/service are the representatives of the target audience. Advantages of viral marketing Low cost. Viral marketing is much cheaper than any other type of marketing, especially traditional marketing. When starting a business, an entrepreneur spends a […]

Social media marketing – It is a modern tool of Internet marketing, which helps to attract consumers through social networks. The main tasks of SMM Attracting the attention of the target audience to the brand. Creating a positive image of the company in the eyes of the target audience. Establishing fast and high-quality communication with […]

Crowd marketing – it is a technology of covert marketing on the Internet by means of response-recommendations on forums, blogs, comments on products, services or videos. The essence Rather than ineffectively targeting large groups of people who are the target community for a company’s marketing. Crowd marketing targets narrow communities of people who are united […]

Affiliate marketing is a type of performance marketing that works on a partner basis. This is a partner – a business that wants to promote a product or service, and an influencer advertiser who recommends a service or product to their followers through a link from which they receive commission terms

Search Engine Result Page – search engine results page. By entering a query into the search box, the user will see a list of links (snippets) to web pages containing content that is relevant to that query. This is the search engine results page (or the results page).

The report is made as a summary of the results of the work performed for a certain period. It can be weekly, monthly, quarterly, and even yearly. It is usually done as a presentation, where the results are supported by graphs or statistics using a relevant application.

Remarketing is targeting your ad campaigns to users who have previously visited your website. Ads are shown to users who have already visited the company’s site. You do not have to come back here to see the ads – they can be displayed on all resources where the Google Adsense program works. A company need […]

Search Marketing or Search Engine Marketing is one of the most widespread forms of advertising on the Internet. It uses Search Engines to display ads or specific pages. It works based on the user’s search for specific keywords.

This is a form of marketing that aims to improve sales, inquiries, or other measurable activities on your site. There are several types of performance marketing – image campaign, sales campaign, and reminder campaign. Two main advantages of performance marketing: Measurability. You can always find out how many people are reached in a certain period, […]

A newsletter is typically an email that the business regularly sends to inform customers about news or discounts. It is sent to people who volunteered to receive these emails.

Target group – a specific idea of the client on whom the advertising campaign should be focused. It is determined based on socio-demographic parameters and describes the client’s vision. This is a very important step in creating campaigns for more targeted media buying. This increases the effectiveness of your advertising and makes better use of […]

A press conference is an event organized to communicate information to the media and the public. This could be, for example, introducing a new product or commenting on a problem. It is one of the tools of public relations. A press conference contributes to the targeted dissemination of information to media outlets. It emphasizes the […]

Online marketing is a collective term for marketing activities in the Internet environment. As a field, it includes a number of other specializations and sub-areas (eg, social media marketing), which overlap and complement each other. Unlike offline marketing, the internet environment offers completely different opportunities and is developing much faster.

brand mark – the brand is a symbolic name for all information related to a product. Includes organization name, promotional slogan, logo, and appearance. When branding, one should think of the products they offer.

Crisis communication is an essential element in the field of Public Relations. It solves all situations that may damage the company’s reputation and its functioning on the market. Mainly to reduce negative publicity, which could affect the reputation and subsequent operation of the organization.

Barter – the company offers its product in exchange for space in the media (on social networks, radio, or television). For example, a company sends a blogger their products to try out. After the blogger tests it, he writes a review of the product on his blog. No one pays money for goods and services. […]

Public relations is a set of long-term activities through which a company builds and maintains relations with its surroundings and the public. It includes problem management, ensures the provision of information to the public, and helps management in public awareness.

A marketing mix is a set of marketing tools that interact with each other. The basic marketing mix is 4P (Product, Price, Place, Promotion). There is also a marketing mix that looks at 4P as a buyer, called 4C (Customer Value, Cost to the Customer, Convenience, Communication).

A webinar is online training. The participant does not have to go to any special place. All she needs is an internet connection and the equipment needed for a call (microphone, headphones, or webcam). The topic for a webinar can be arbitrary: from a lecture on the benefits of a vegetarian diet to the analysis […]

A youtuber is a person who creates content on the Youtube platform. Today, YouTubers are very popular and have a large fan base. Youtube videos can deal with, for example, making vlogs, hauls, or even reactions. The term “YouTuber” classifies people whose main or only platform is channels (personal accounts) on the video hosting site […]

Search Engine Optimization (SEO part of Search Marketing) consists of a better display of pages in search engine results (SERP) on so-called search engines. The result of the optimization is that if someone enters a keyword into your search engine (associated with your website/product), your site will appear in the top positions in natural (unpaid) […]

Marketing strategy is a long-term process that aims to set the company’s marketing goals, fulfill the vision, and create a unique position on the market. It deals with finding and acquiring customers or clients.

Google Analytics is an application from Google that measures website traffic. With Google Analytics, you can track which marketing actions are most effective In Google Analytics you can:– Monitor the actions of visitors; – Calculate conversion; – Track important business events; – Conduct A / B testing; – Analyze the effectiveness of different advertising channels; […]

Facebook marketing is a set of activities in which a company uses the Facebook social network as a channel of communication with potential customers. Facebook serves as a business card for the company and allows easier communication with the customer

Brand awareness is an indicator of how well your target audience knows the brand. A distinction is made between types of knowledge, spontaneous and supported, and is quantified by asking consumers how many, when, how often, etc.

Linkbuilding is building backlinks. A search engine optimization method that raises brand awareness over the long term and brings visitors from organic search.

An influencer is a person who has an influence (social or consumer) on his followers. Nowadays, this term is connected with social networks – Instagrammers, YouTubers, bloggers. Companies use these personalities to promote their products.

Email (ing) is one form of direct marketing. It is a targeted bulk sending of email messages to a specified list of addresses, who have agreed to this form of addressing. By emailing the company builds a relationship with its customers and builds a brand

Direct marketing is a method of marketing communication that uses direct communication with customers. It focuses on specific customers of the company. For example, sending a letter, by phone, or in person. In general is understood as all forms of interpersonal communication of a sales representative with the subject of communication, aimed at establishing a […]

Israel, April 25-26, 2022 International Conference on Smart Grid and Smart Cities aim to bring together leading academic scientists, researchers, and research…

A “Persona” is a fictional representation of an actual user and is applied in the early stages of product development or product redesign.

Services for Cities and Communities, Solution Providers, Event Organizers, and Real Estate Companies to accelerate cities transformation.

14-16 April 2020 Braga, Portugal Smart Technology & Innovation, Building Smart Cities, Mayors Dialogue, Smart Society & Communities, Smart Tourism, Cultural & Natural Assets, and more…

1-2 October 2020 Amsterdam Survive, Sustain, and Scale. Stay ahead of the future, Adapt to survive, Enjoy new algorithms that expanding the Canvas on TNW Smart Conference.

2020 September 23 Brussels, Explore how an innovative cloud strategy can increase your business! Join this conference and discover the many benefits of the Cloud! Discover the best…

Dubai, UAE, 1 October 2021 – 31 March 2022 Discover pioneering smart vision, Visionary Speakers, Interactive, Direct networking of industry professionals, Latest Innovations. And much, much more…

22-24 September 2020 Stavanger, Norway Nordic Edge aims to be one of Europe´s most important arenas for knowledge exchange and inspiration to creators of smarter businesses, cities,…