Viral Marketing is a technique of conducting an advertising campaign in which the main disseminators of information about the company/service are the representatives of the target audience.
Advantages of viral marketing
Low cost.
Viral marketing is much cheaper than any other type of marketing, especially traditional marketing. When starting a business, an entrepreneur spends a lot of money on advertising, whereas viral advertising does not require such investments. The target audience promotes the brand instead of you.
High credibility.
Who do you trust more: the business or the customers? The answer is obvious. The brand itself inspires less trust than its customers because the goal is the same: to sell. If your business is growing successfully and there’s a lot of talk around it – people will have more reason to trust you.
An effective way to generate leads.
Viral marketing is a prime example of rapid lead generation because it has the power of all types and channels of internet marketing combined. Thus, a wide reach is ensured. People will gladly share trending and entertaining information with their friends. For example, do not need to go far: you have ever sent a meme or video with kitties to your friends?
Brand recognition.
Viral marketing builds brand awareness. Brand awareness is time-consuming, but if you understand your audience well, it will make it much easier and the results will be long-lasting.
How does viral marketing work?
It’s not hard to create content, but what about viral content? Because it doesn’t just go viral at the speed of light. To make content want to be shared, it has to appeal to people’s feelings and emotions. Think back to the last post you sent to your friends. What emotion overwhelmed you? Surely it was admiration, surprise, or amusement. “Tying” a brand to emotion can be a conundrum. To solve it, identify the problem your brand will help solve. Today’s sophisticated audience is hard to surprise, but it’s worth trying.
Make sure your content is easy to share. If not, people won’t take the time to find ways and will pass by. The ideal type of internet marketing for viral advertising is social media. Plus, it makes it easy to measure the effectiveness of your efforts.
When thinking up your strategy, remember that the content should be clear to the audience, because everything brilliant is simple.
