All posts by: Egor Borovik

About Egor Borovik

ChatGPT is a chatbot based on a neural network developed by OpenAI engineers. How to use ChatGPT, a neural network chatbot that answers

the smart city vision of Budapest”, a roadmap to help Budapest become a smart city. It is not simply a singular strategic document

Midjourney has shown what the city buses of the future would look like. AI can assist in prototyping buses of the future in several ways, such as: Computer-aided design (CAD) software: AI can assist in the creation of detailed and accurate 3D models of the bus and its components, which can be used for virtual […]

There are various stories about famous billionaire investors in longevity startups, such as Bill Gates, Jeff Bezos, Peter Thiel, Michael Bloomberg, Richard Branson, Mark Zuckerberg, Tim Disney, and many others. And finally, the story of Altos Labs’

The National University of Singapore is testing digital energy solutions from SP Group, a leading Asia-Pacific’s leading energy supplier, to improve the energy efficiency of the university’s campus. SP Group has said that with the support of BCA and operators, they will be able to develop user-centric solutions to advance next-gen green, energy-efficient buildings, and […]

The startup IMPACT-E is the winner of the DataCityLab program. It offers a solution to the problem of energy poverty in Barcelona. The company’s solution is to obtain excess energy from the installation of solar panels and redistribute it to the most vulnerable populations. To do this, the most suitable areas of Barcelona will be […]

Helsinki

November 21, 2022 CITIES

in recent years, thanks to unprecedented growth and decision-makers working together. Finland’s capital is well on its way to becoming the best functioning city in the world.

Prague

November 21, 2022 CITIES

goals of the Smart Prague Concept until 2030, which was created in connection with the existing priorities of the city given by the Strategic Plan

Abu Dhabi airport walkway provides power through footsteps Goal Optimize energy costs Project Abu Dhabi International Airport has launched an interactive walkway, in the passages between terminals, that stores energy and data about the movements of passengers. The technology is based on the conversion of kinetic energy into electricity. The flooring consists of electromagnetic generators […]

Bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Architecture and Building Engineering.

A network of multifunctional street postal terminals Goal Improvement of the process of goods delivery and receipt Project Helsinki The Finnish government and the Finnish technology company Agora Networks plan to install a network of 200 smart postal terminals (digital kiosks) in all cities by the end of 2019. The postal terminals will not only […]

Goal To monitor the physical condition of people Project Developed by local startup KaHa and textile company Tex Line, with support from the Agency for Science, Technology and Research (A* STAR), the smart T-shirts, which connect to an app on a smartphone, detect heart disorders and track and record physical fitness data such as heart […]

Air pollution filtration systems in nurseries Goal To reduce children’s exposure to toxic air pollution Project In some of London’s most polluted areas, 20 nurseries have been chosen to carry out new air quality checks. The inspections will help determine what measures are needed to reduce children’s exposure to air pollution. As a result of […]

The new format of acute care clinics’ medical care Goal Results Accelerate patient care and alleviate the burden on public hospital emergency departments Project The City has opened the first ExpressCare urgent care clinics, which will provide convenient and quick access to care for non-life-threatening conditions. The new format clinics will provide surgical treatment for […]

The animal registration with a built-in chip Goal Decrease in abandoned and lost pets Project New pet registration system which uses implantable microchips to help people to find owners quickly if their pets are abandoned or lost. For a fee of W10,000  at one of ~900 pet clinics, citizens can register their pets with implanted […]

Identity verification app Goal Large-scale automation of the service delivery process and digitization of residents’ data UAE Pass Project UAE residents can now go through digital identification, which will give them access to government services and online transactions. By creating an account with UAE Pass and downloading the app, residents will be able to log […]

The vehicle environment through the center’s electric vehicle test area Goal To improve the city’s transportation mobility Project The city, along with Phillips subsidiary NXP Semiconductors, is going to deploy a test-connected environment for smart electric vehicles, where drivers will be able to test smart transportation infrastructure technologies infrastructure. At the moment, the city’s key […]

Launch of the Smart 911 service Goal To create a service to help in emergencies situations Project Smart 911 is a service that allows you to provide personal, medical, or situational information when you call emergency services to help in an emergency. Smart 911 is available to all Chicagoans. Smart 911 allows citizens to create […]

Online driving license application Goal To simplify the procedure of applying for a driver’s license Project The Singapore government has simplified the procedure for obtaining a driver’s license. You can apply for and receive your license online at police.gov.sg/e-services or through the Police@SG mobile app. It is necessary to log in to the national SingPass […]

World’s first Court of the Blockchain Goal Streamlining the judicial process, eliminating duplicate documents, and increasing the efficiency of the entire legal ecosystem Project Courts at Dubai International Financial Center are collaborating with Smart Dubai to create the world’s first blockchain-based court. The research will focus on working out the feasibility of dispute resolution. In […]

A tool to monitor the implementation of initiatives under the strategy of London’s smart roadmap Goal Increasing government accountability, creating more customer-centric services through citizen consultation and control Project This project supports the implementation of the Smarter London Together Roadmap, launched in June this year, and expresses the city’s commitment to the new digital government […]

Dubai to open the UAE’s first officer-free smart police station Goal To provide greater accessibility of services, free up police officers to deal with more meaningful issues Project Dubai Silicon Oasis has announced a partnership with Dubai Police to create the first smart police station. Instead of a standard station, this smart station will provide […]

Pilot project on data exchange in the field of cybersecurity Purpose To encourage data sharing between the public sector, business, and community and improve the overall city’s resilience to cyber attacks Project As part of the pilot program, the government creates an information hub where all companies registered in Hong Kong can become members. On […]

A unified platform for banking transactions Goal Creation of a unified platform for processing banking transactions for cafes and food delivery services food delivery services Project NETS has been selected by the Government of Singapore to create an electronic payment system for private courier services, cafes, and canteens. NETS will be the only platform for […]

Mayor announces solar energy developments Goal To support solar energy and the transition to renewable energy sources Project City leaders plan to transition municipal buildings to renewable energy, the project will catalyze renewable energy development. A request to partner with solar panel manufacturers was released by Chicago Infrastructure Trust on October 1, 2018. Construction of […]

Plant for the processing of organic waste into renewable natural gas Goal To reduce greenhouse gas emissions, improve the overall environmental condition of the city Project In partnership with Enbridge Gas Distribution Inc., the city will begin installing new equipment at the Dufferin Solid Waste Management Facility later this year. The new equipment will convert […]

Scientists have suggested that consciousness in the brain works like a quantum computer. A team of scientists from Trinity College Dublin has suggested that our brains can use quantum computing to work. This is one explanation for the phenomenon of consciousness, as science still struggles to understand and describe it. Also, this kind of brain […]

Toronto waste management app Goal To help residents with proper segregation and disposal of waste Project Waste Wizard is a quick and easy-to-use waste management tool that is designed as part of the city’s long-term waste management strategy to support the city’s recycling and environmental goals. The app is designed to make it as easy […]

Mayor’s £500m energy fund to help cut carbon emissions Goal To combat air pollution, support energy-efficient solutions and renewable energy Project The Energy Efficiency Enhancement Fund (MEEF) provides flexible Financing for energy-efficient technological solutions with a loan period of up to 20 years. The projects that can be financed are: Energy storage facility; Infrastructure for […]

Mayor helps boroughs target toxic air hotspots Goal Reducing air emissions, improving the environmental situation Project The funding is part of an air pollution fund of £20 million set up for projects in 29 boroughs, including the electrification of Hackney Council’s fleet of vehicles, installing electric charging stations on lampposts poles in Hounslow and the […]

What is a metaverse? It is a virtual space parallel to our real life, in which almost anything is possible. Thanks to Metaworld, we have technologies such as: Web 3.0 and digital assets. Augmented reality (AR) and virtual reality (VR) Artificial Intelligence (AI) 3D reconstruction Internet of Things (IoT) How to make money in the […]

New energy rating to push more buildings to go green Goal Reduce energy consumption, improve the environment Project The Singapore government is introducing a new energy efficiency rating aimed at modernizing existing buildings and constructing new ones. which aims to retrofit existing buildings and construct new energy-efficient buildings that consume 60% less energy than compared […]

Additional measures for cybersecurity policies Goal Improving the cybersecurity policies of urban and public digital infrastructure Project The Singapore government has introduced new cybersecurity standards following the attack on Sing Health. The standards include: Removing all connections to unsecured external networks If there are operational reasons, they should be maintained with unidirectional gateways to prevent […]

“Sleeping Child Check System” in All the School Buses of Public Elementary Schools Goal To monitor the safety of schoolchildren during bus rides (child care check-in system) Project Despite the implementation of safety requirements on school buses, a fatal accident occurred in July 2018 because a child was left unattended on a school bus. The […]

The Xpeng X2 is the name of a new Chinese electric-powered vehicle ( flying car) that conducted its first pilot flight in October 2022 in Dubai. It is equipped with an obstacle detection radar system, can use a parachute, and automatically determine the situation when it is necessary to use it. The flight took place at […]

Supply of firefighting equipment for low-income citizens Goal Fire prevention, support disadvantaged people Project The Seoul government provides firefighting equipment to disadvantaged citizens who have difficulty installing it. The installation of 3,651 fire extinguishers and 3,430 fire alarms was provided free of charge to 3,651 households. The Seoul Fire and Disaster Headquarters plan to provide […]

Free distribution of mini solar panels for small-scale apartment security Goal To help low-income citizens Project In cooperation with solar panel manufacturers, Seoul will support the installation of rooftop solar power plants in small-scale apartment complexes. The city decided to introduce subsidies for solar power plants for citizens who cannot use a fan, air conditioner, […]

The creation of META on Facebook has started a worldwide trend, the meta universe is becoming more and more popular among all brands in the world. In this article, we will look at pioneers who have already started their commercial activities in a different reality Samsung South Korean IT giant Samsung has opened its 837 […]

Launching a clean energy operator Goal To create an operator that integrates clean energy sources to deliver electricity to the city’s services and population Project Barcelona Energia, a clean energy operator, has been launched as a pilot project. The company begins by meeting the electricity needs of the city council and municipal companies, as well […]

The Climate Mayors initiative Goal Mitigating the impact of cities on climate changes Project “Climate change is not a problem that a city can solve alone, but Boston’s leadership could have far-reaching consequences,” said Mayor Walsh. The Mayor of Boston requested project proposals from qualified renewable energy developers with projects across the U.S. that could […]

San Diego is launching the city’s first unmanned aircraft drone system Goal Increase emergency response speed and safety of emergency services with drones Project The fire department partnered with a cloud-based platform for unmanned telepresence and data management to launch a pilot that simulated the response to a fire call. The drones will be used […]

First dockless bikes launch Goal To test a new system Project The uniqueness of the system is that bikes can be dropped off and picked up anywhere by controlling them via an app. two operating companies will offer a total of 400 bikes. One company’s bike rental price is $1 for 30 minutes, the other […]

BQX

October 17, 2022 PIONEERS

The new Brooklyn Queens streetcar Goal To introduce green transportation into a growing residential area BQX Project Brooklyn Queens waterfront neighborhood is growing and needs new transportation. A new streetcar route would be able to serve the needs of neighborhood residents. The construction and implementation of the streetcar are estimated to cost $2.73 billion and […]

Simplify the use of transportation services for citizens and independent movement around the city for people with disabilities HKeMobility

Smart system to reduce transport waiting times during large events Goal Reducing waiting times, increasing visitor satisfaction Project The Dubai Department of Transport is introducing a “smart transportation management system” to reduce waiting times for transport during exhibitions and conferences. The Smart Time Management system allows us to understand the number of visitors – travelers […]

Once upon a time, there were no cell phones, no Internet, no Google, no Amazon, no Facebook, no Twitter, no TikTok, and no YouTube. People didn’t have Apple Pay, PayPal, Alipay, or WeChat Pay. Fortunately, they already had fiat money. They paid for purchases with cash, and since there was no online banking, they had […]

Love Your Block program to support residents in transforming public spaces and recruiting volunteers to make local changes

Oxiris Barbot announced that 75,000 New Yorkers have been trained in mental health first aid, part of the city’s goal to train 250,000 New Yorkers by 2021.

ANNO 2205

October 7, 2022 GAMES

ANNO 2205 tells the story of a global ecological catastrophe in the not-too-distant future. Human progress is so rapidly gaining momentum that people have stopped thinking about nature.

Pioneer Batch of Smart Nation Scholars Goals Student support, staff search Project The scholarship aims to attract talented students to public service in Singapore, including the Smart Nation program. Established in March 2018, the scholarship program is offered by the Cybersecurity Agency (CSA), Government Technology Agency (Gov-Tech), and the Media Development Authority (IMDA). Scholarship recipients […]

Goals To increase the number of employed young people Project The Seoul City Job Café, located in Jeonno, Sincheon and other areas densely populated with young people, is a place for job seekers ages 18 to 39. The café provides up-to-date job information, job counseling, employment counseling and various other employment support programs, as well […]

Renovation programs in Seoul Goal Citizens to improve their housing conditions Project After a demonstration project (40 houses) conducted in 2017, SMG rebuilds non-residential premises into regular residential houses, called social reconstruction houses. SMG covers 80% of restructuring costs (up to 200 million won) and loans up to 90% of operating funds. Single-person youth families […]

History of the Sid Meier’s Civilization series (1991-2016) 1. Civilization – 1991 2. Sid Meier’s Colonization – 1994 3. Civilization II – 1996 4. Sid Meier’s Alpha Centauri – 1999 5. Civilization III – 2001 6. Civilization IV – 2005 7. CivCity: Rome – 2006 8. Civilization Revolution – 2008 9. Civilization V – 2010 […]

Reducing the amount of household waste Goals Reducing consumption and pollution Project Based on data from the waste management system, each independent county has a goal: how much to cut back on waste. The city’s goal is to reduce consumption by 12% % by the end of 2018 and 20% by the end of 2020 […]

The game of the year is Factorio steam: Factory Building Simulator, setting up an insane amount of supply chains, genocidal alien bugs, and building intricate railroad networks. And there’s also a robot spider to build, which includes needing a dead fish didn’t understand anything intrigued now I’ll explain. Factorio is a game in which you […]

SmartPass

September 27, 2022 SMART CITIES

Launching the ID card on a university campus – SmartPass Goals Facilitate the use of university services for students and faculty Project The ID card serves as a key for classrooms, labs and other facilities, a library card, and can also be used to pay for services such as transportation, parking, stores, canteens and restaurants. […]

Punggol Digital District Goals To support and foster innovation through close collaboration between business and academia, as well as professionals living close to the workplace Project The district will combine a business park and a new campus of an institute of technology. The institute will work with an energy company to set up a smart […]

Transition to electric buses Goals Reducing the impact of the environment Project The project involves the use of electric buses on routes that pass through a designated “green” zone. A government subsidy has been allocated for the project for the purchase of transportation and the creation of infrastructure. $ 276 000 for one bus $ […]

Pilot project for metro modernization and installing ICT system Goals Improvement of environment and safety through the use of ICT Project Key components of new equipment for one of the subway stations: – Air quality sensors – Sound sensors in the ladies’ rooms to protect against theft and violence – Video surveillance system – Energy […]

Air Quality Alert Goals Air Pollution Alerts – To provide actionable information about poor air quality Project In conjunction with King’s College London, the City of London will administration will continuously monitor the quality of the air in the city and warn citizens about poor air quality. If there is forecasts of high levels of […]

Green City Buzz

September 23, 2022 ENERGY

Covering the city center with solar panels. To increase the amount of solar energy produced in central Amsterdam

Seoul Solar Centers Goals Increasing the share of renewable energy in total energy use Project The centers provide installation and management services for solar panels. Plans are in the works to implement spot (miniature generators) and large public projects. With the introduction of such “one-stop-shop” centers, the government plans to motivate 1 million households to […]

Melbourne Renewable Energy Project Goals Increasing the share of renewable of the total energy mix, Reducing CO2 emissions Project The first stage Renewable Energy Project is the construction of a wind farm. What makes this project unique in Australia is the number of partners. Unique in Australia is the number of partners: 14 companies will […]

Solar Panels Together London Scheme Goals Increasing the share of green energy Project Under a new city initiative, owners of apartments in the same building can band together to subsidize the purchase and installation solar panels In addition, the Mayor has allocated funding to eight counties to implement 13 solar energy projects. Solar panels will […]

The first phase will include a job fair and a series of events with leading IT companies (Google, Amazon, Bloomberg), at which representatives of the organizations will hold educational seminars.

Expansion of the program to improve Tech Skills Accelerator Goals To increase opportunities for workers in the ICT and expand the range of non-ICT industries for sectors for which the program will be useful Project >10 000 professionals over the age of 40 have completed the program since its inception TeSA is one part of […]

Kalasatama Wellbeing – Improving the standard of living of citizens Goals Finding new solutions that will improve residents’ lives, through the implementation of digital solutions April – November 2018 Piloting digital solutions Project The Kalasatama Wellbeing program allows small and medium-sized enterprises or developers of digital solutions to test Kalasatama Wellbeing program enables small and […]

Startup support program – Innovative startup-friendly city Goals Development of a startup ecosystem and investment, job creation Project Among the main measures are step-by-step assistance in building administrative processes, attracting students, support for restarting businesses for restarting a business, and more. Budget $187 million, program funds that will not only be from the budget, but […]

The main goal is to improve digital interaction between the city’s boroughs and public services, establish a process of data sharing, and develop digital skills.

The Google team claims that a completely new type of computer – a quantum computer – has irrevocably surpassed classical computers in some respects. This is probably true, even though quantum computers are in their infancy, and the Google research team is almost ten thousand years in the wrong. Google has a media bomb ready […]

Culture Seeds

September 7, 2022 PIONEERS

Grants for cultural projects Goals Increase citizen engagement in educational projects in the city Project As part of the cultural strategy that is being developed, funding will be allocated for sponsoring city projects. City residents and organizations can receive £1,000 to £5,000 for their initiatives in music, theater, dance, film crafts, literature, singing or holding […]

Goals Using the city as a huge testbed 5G technology and other smart city solutions  smart city. New York City has won funding from the National Science Foundation)

City of Toronto Waste Reduction Community Grants Program Goals To reduce household waste and increase citizen engagement in separate waste collection programs Project The City has launched a grant competition for waste reduction projects. Grants awarded must be consistent with the City’s goals of reducing greenhouse gas emissions and moving toward zero waste, which involves […]

Advertorial is a type of hidden advertising that is disguised as an author’s article or journalistic material. “Advertorial” means a text that is published as an advertisement. However, it is not an obvious advertisement, but an elaborate promotional message that is neatly integrated into the overall style of presentation of the content of a particular […]

A medical team in Beijing performed remote ophthalmic surgery on three patients using 5G technology in March 2021. They were 3,000 kilometers away from Beijing: the Xinjiang Uygur Autonomous Region in northwest China. The partner was the telecommunications company China Mobile. Chen Youxin, director of the ophthalmology department at Peking Union Medical College Hospital (PUMCH), […]

Goals Involving residents in Toronto’s development Project The Government of Canada is launching a national competition for municipalities to work with residents to find new ways to use data, sensors, and other technologies to improve the lives of their citizens. Residents can submit their suggestions through the city’s website or in hard copy through any […]

Finding innovative charging solutions for an electric vehicle. Goals Test and implement breakthrough electric vehicle charging technologies Project The New York City administration has launched a competition in two technology areas: New Technologies for Fast Charging and Smart Chargers for Electric Vehicles Examples: pavement powering electric vehicles, wireless (induction) charging, >350 kW charging. *** Electric […]

Goals Improving the Urban Environment for People with Disabilities Project The competition allows participants to test their innovative solutions to make life easier for people with disabilities. Solutions that will make life easier for people with disabilities. Three key topics: transportation, development of pedestrian zones, and navigation At the end of the contest there are […]

Circle lab – Online platform for joint implementation of Smart projects Goals To promote the circular economy model and the creation of new projects in this field Project An online platform for cities, businesses, and citizens to explore and implementation of circular economy models and strategies to solve global and local challenges. The platform develops […]

6Aika Smart Learning Environments of the Future aims to increase business opportunities for companies developing services, products, and technologies related to learning and smart physical and virtual learning environments. Another key objective is to promote the development of user-centered learning environments in the Six Cities. It also aims to develop effective and understandable models of […]

Goals To help find solutions to the city’s most pressing problems. Facilitate communication between startups Project The NYCx program created the Technology Leadership Advisory Council, comprised of 22 leaders from leading tech companies. For example, the co-founder of LinkedIn, the CTO of Microso, and the CEOs of IBM and Google. The council will help assess […]

Local farms will be a big trend in a few years, says GreenTech CEO They grow vegetables inside. Dmitry Lipovsky, CEO, and founder of GreenTech explains what their company offers in terms of indoor farms and grow rooms and where they want to go. How did you get to the EXPO in Dubai and how […]

Laura Negron is New York City’s first Chief Privacy Officer appointed by mayor Bill de Blasio. The position was created to strengthen and coordinate responsible data-sharing practices across the city and to further improve how the city uses data to develop responsible and fair policies. The newly created position positions New York City as a […]

The purpose of this tender is to create an Office of Agile Transformation to guide and promote the agile transformation of the IMI organization. The Municipal Institute of Informatics (IMI), upon completion of the OTA service, will adopt a set of dynamics, practices, and processes that will equip it with the tools to manage the […]

Warm building Purpose To test the technology for economic and technical feasibility for implementation throughout the city. About the Project Warm building is a method that utilizes residual heat. The technology maintains the temperature of the outer shell of the house, resulting in little or no heating or cooling required. Heat is stored in small […]

Tracking the legitimacy of products delivery Description: World Wildlife Fund (WWF) Australia has partnered with BCG Ventures to launch OpenSC’s blockchain platform to help food businesses eliminate illegal, environmentally harmful, or unethical origins products from their supply chains. The platform uses the system of scanning QR codes. After scanning the user can get information about […]

Wireless digital content delivery for theaters and distributors Description: Telecommunications company Telstra and distribution technology company Silver Trak Digital have launched a service to deliver digital content to movie theaters via 5G – Cinema Direct. The service is supported by Telstra’s network infrastructure. Content can be ordered through the Silver Trak portal. Cinemas receive digital […]

The new research could be a breakthrough in quantum computing. Physicists have discovered a new state of matter that is breathtaking in its properties. It turns out that in the new state, the matter has two dimensions of time, although there is still only one time as we know it, explains the Simons Foundation. Although […]

Produces lithium-ion batteries and energy management allowing CO2 emission and energy consumption reduction. Improving labor productivity.

Paradox Engineering is a technology company that designs and markets Internet of Things solutions for open cities and other smart environments.

Social activity is a personality’s readiness for activity, which manifests itself inappropriate acts of behavior and represents a purposeful, creative social activity that transforms objective reality and the personality himself. Social activity is a special quality as the ability to act consciously, as the ability not only to adapt to external reality, but also to […]

Cloud computing is a technology that provides access to computer resources over the Internet. There is no need to buy, store, and maintain physical equipment – the cloud provider does that. The user gets access to the management terminal, where the characteristics of virtual servers are configured and additional services are connected. The volume of […]

Artificial Intelligence (AI) is a hypothetical AI that will not only be able to reproduce the maximum abilities of humans but even surpass them. Those who believe in ASI believe that it will acquire the power to penetrate human thoughts and feelings to subjugate them to its will. See Supermind: Futurologists’ scare stories or the […]

Accreditation- Certification of professional competence by an authorized body, giving the right to engage in a certain type of activity. For example accreditation of scientific organizations by the Ministry of Industry, Science and Technology. Currently, the field of information technology is developing rapidly, the market for these services is growing, the demand for specialists in […]

Organizational adaptation- to changes in the external environment and uncontrollable changes in the internal environment, which occurs through the mechanisms of organizational development and changes in the organization’s system. Among the mechanisms of adaptation of an organization, the important role belongs to the innovation process, which provides adaptive changes, including target changes. Adaptation of the […]

Apps (application programs) – Different programs are used to work with different types of information. The totality of software that allows solving various user tasks for processing different types of information without resorting to programming is called application software. Application software simplifies the interaction of the computer user with different types of information. Application programs […]

Aquaponics is a combined method of growing fish and plants together in a recirculating ecosystem using natural bacterial cycles to convert fish waste into plant nutrients. It is an environmentally friendly method that uses the best attributes of aquaculture and hydroponics without the need to add chemical fertilizers, discard water, or leachate. Aquaponics is a […]

What is alternative energy? Energy resources are divided into non-renewable and renewable according to their ability to be obtained quickly in the natural environment. Non-renewable resources include fossil fuels (oil, coal, natural gas), which are produced much more slowly than they are consumed. The definition of renewable resources is rather vague. This group includes various […]

Ecotourism is nature-based tourism that includes environmental education and awareness programs and is conducted by the principles of environmental sustainability. National Ecotourism Strategy Australia, Department of Tourism, Canberra, 1992. Why is ecotourism growing in popularity worldwide? The greatest volume of demand for nature tourism in the countries that supply tourists is noted in North America […]

Masdar

June 6, 2022 CITIES

The World’s First Eco-City of the Future – Masdar City Our polluted ecosystem can no longer cope with all of its natural mechanisms on its own, and this is the fault of human actions. Or the influence we unknowingly have on it. This article presents one way to properly influence the planet’s ecosystem. An example […]

Features of an eco-city. A sustainable, stable, or ecological city is built to minimize the negative impact on the environment. In such settlements, one tries to reduce water and energy consumption, and eliminate carbon dioxide air pollution and unreasonable heat emission. The word “eco-city” was first used in the book “The Berkeley Eco-City” by Richard […]

Autonomous cars are becoming a reality. There is less and less time left before we will be surrounded by a variety of vehicles with autonomous driving systems on a mass scale. According to forecasts, by 2030, more than half of the cars in the world will be equipped with autopilot systems. So it will not […]

Autarky – a system of closed reproduction of an isolated community of a certain type, with minimal connection and dependence on exchange with the external environment. What is autarky? Autarky (Greek Autarkeia means “self-sufficiency,”) is a political-economic system aimed at creating a closed, self-sustaining economy that develops without links to other countries. In essence, autarky […]

Community-supported agriculture – a system in which a farm operation is supported by shareholders within the community who share both the benefits and risks of food production. If we want to meet the challenge of feeding a growing global population in a changing climate, we must change the entire “global food supply system. So say […]

Biodiversity characterizes the entire diversity of life forms on our planet. This is why it is also known as biodiversity and represents all the different multiple species of living organisms, plants, and animals, as well as the ecological systems to which they belong. If we count all the uncompensated work that nature does for our […]

Market economy- a set of economic relations that develop in the sphere of commodity-money relations on the market. The market economy has a complex structure – it includes several types of markets and developed infrastructure. The main types of markets are: a) market of goods and services, b) the market of factors of production, c) […]

intellectual economy, based on scientific knowledge and specialized unique capabilities and skills of their carriers as the main source and key factor in the development of material and non-material production, ensuring sustainable economic development. The main resources of intellectual economy are knowledge and information, which, unlike all other resources, are characterized by neither finiteness, nor exhaustibility, […]

InformAR’s solution for 360-degree location scans helps cities to optimize their traffic load and generally forces less traffic in the city.

The target tree is a technique for setting goals and its decomposition into tasks that are divided into even simpler steps. As a result, a person arrives at a specific list of actions that lead to the achievement of the plan. We get a graphical chart, resembling a tree, at the head of which is […]

Small business grants are gratuitous monetary aid provided by state and international organizations What are small business grants? The state gives money to businesses for a specific purpose. For example, to train employees, buy equipment, or rent real estate. There is no need to return this money if the business has spent it for its […]

What is cybersecurity? Cybersecurity works on the same principle as offline security, that is, it aims to protect users and their computer systems. In the real world, you can install video intercoms and locks on all your windows, but on the Internet, it’s not that simple. Internet scammers can gain access to your information in […]

What is Advanced encryption standard (AES) encryption? AES is a state-of-the-art data encryption standard. It is unparalleled in the level of security and protection it offers. Let’s understand what it is. AES is. Symmetric key encryption Block cipher. Symmetric and asymmetric encryption AES is a symmetric type of encryption. “Symmetric” means that it uses the […]

A hybrid car is a vehicle that is powered simultaneously by an internal combustion engine and an electric motor. In recent years, with the emergence of the trend toward more environmentally friendly vehicles, the hybrid car has become increasingly popular. Many global manufacturers are releasing their hybrids, which have enjoyed variable success. What is a […]

What is an electric vehicle? There are probably fewer and fewer people in today’s world who have never heard of this type of vehicle as an electric vehicle (or electric vehicle, EV). Electric cars are cars that are powered by one or more electric motors, which, in turn, are powered by rechargeable batteries or other […]

Development – the implementation of transformations of the real estate object, which ensure its transformation into another, a new object, which has a value greater than the value of the original object. The material and material transformations performed include: – carrying out construction or other works during the construction of buildings and implementation of landscape […]

Goodwill – The excess of a corporation’s expected profitability over average, the resulting difference being the excess of the corporation’s market value over its book valuation of assets. Reflects the corporation’s advantages in business relationships, image, market revaluation of intangible assets, innovative success, and possession of effective know-how. Let’s say you want to buy a […]

Chirps – Lighter, purpose-built protocols that allow “things” in the IoT to communicate and exchange information. They are designed for machine-to-machine communication and are efficient and extensible data frameworks that have an open-source structure, private data fields, and a simple checksum.

Advanced Message Queuing Protocol (AMQP) – is an open application layer protocol for message-oriented middleware with a focus on queuing, routing (P2P, PubSub), security and reliability.

Venture internal – A subdivision of a firm that is created as an alternative to forming an independent (separate) innovation organization. It can be allocated as a temporary target collective, having an independent budget and working according to the certain innovative program. The main goal is to ensure maximum responsibility for the progress of the […]

Biotechnology – a set of technologies that use the methods characteristic of living nature to transform matter and obtain a variety of useful effects. These technologies include bioengineering (genetic engineering), biological synthesis of polymers and composites, drugs, vaccines, and diagnostic kits, as well as technologies of various applications of biotechnological methods in medicine and agriculture […]

Garden city – Intended to be a planned, self-contained community surrounded by “greenbelts”, containing proportionate areas of residences, industry, and agriculture. Garden city movement One of the movements that emerged in response to the terrible urban growth in Victorian Britain. The goals of the movement are articulated in Ebenezer Howard’s book To-morrow: A Peaceful Path […]

Edge Layer An architectural shift in IoT that breaks the norm of the traditional client-server model. The edge layer is the first layer that devices connect to before moving to the server. It is responsible for connecting devices and managing data collection and connections to the server.

Business Angel – Individuals investing in new businesses, including venture capital firms. These are professionals with experience in business: successful entrepreneurs, highly paid business professionals (accountants, consultants, lawyers, etc.), and senior executives in large companies. They use their funds (savings) for investing, which can range from several tens to several hundreds of thousands of dollars. […]

Bench marketing innovations – studying the business of other entrepreneurs to identify the fundamental characteristics of competitors’ management activity, their innovation activities to form the innovative activity of their organization, priority innovations through legal borrowing – acquisition of patents, licenses, know-how, copyrights – and illegal borrowing – industrial espionage, copying of copyrighted developments. Translated with […]

Whilst almost two decades in IT, Roman has driven an extensive track of business and technology transformation projects for the US and Middle East clients. With strong technical background and product management skillset, Roman leads IT consulting, advisory practices, and large-scale projects for emerging and enterprise markets by delivering high-value services. Romans hands-on experience in […]

Solar power is one of the largest alternative energy and renewable energy sources (RES) segments. Today, it is customary to distinguish between three main solar energy technologies: solar energy can be used to generate electricity (photovoltaics, PV), to obtain concentrated thermal energy for subsequent power generation (concentrated solar power, CSP), or direct heating of the […]

One of the widely used protocols for interaction between IoT devices (Internet of Things) or IoT devices and the external environment is a protocol CoAP – Constrained Application Protocol. Introduction CoAP protocol was created by The Internet Engineering Task Force (IETF) Constrained RESTful Environments (CoRE) working group in June 2014. The standard of this protocol […]

A business plan – is a document containing structured technical, economic, financial, and organizational information on an investment or innovation project, necessary and sufficient to decide on the implementation of the project. The business plan reflects the objectives, the proposed activities, the values of the necessary resources, financial projections, etc. for projects for the creation […]

Business incubator (technological incubator) – a special organizational structure within a technopark or technopolis, created to support small innovative businesses at the first stages of their formation. The main functions of a business incubator are: 1) provision of developers with equipped workplaces, office services (telephone, office equipment, Internet access, record keeping services, secretarial and other […]

Geofencing is a simple but very useful localization solution. This option creates certain zones, the crossing of which can be constantly monitored. For example, it is the area of warehouses, streets, or even countries. Crossing the boundaries of this zone is recorded in the TMS, and then we are notified accordingly. See what the applications […]

Dynamic pricing also referred to as demand-based pricing, is a pricing strategy in which flexible prices for products or services are based on current market demands. Dynamic pricing is a flexible approach to the revaluation of goods, based on the use of different pricing strategies and tactics, depending on various events occurring in the using […]

Outsourcing the transfer of traditional non-key functions of the organization (such as accounting or advertising for an industrial company) to external performers – outsourcers, subcontractors, highly qualified specialists of a third-party firm; abandoning your own business process and purchasing services for the implementation of this business process from another, specialized organization. Variety of cooperation. The […]

Depreciation – the process of gradual transfer of the value of fixed assets as their physical and moral wear and tear on the product produced with their help and the use of the form with this special money – depreciation deductions for the simple and expanded reproduction of fixed assets. At the same time land […]

Low Impact Development (LID) has been defined as “development that, through its adverse environmental impacts, either enhances or does not significantly degrade the quality of the environment.” The relationship between potential developers and UK planning authorities since the 1980s has led to a multitude of unique, locally adapted developments, often using natural, local, and reclaimed […]

iBeacon technology is a promising development from Apple, designed to transmit a Bluetooth signal to devices within the range of Bluetooth beacons. This makes it possible to position objects indoors. It first appeared in 2013, but has already managed to win the recognition of business representatives. The essence of the system consists in installation of […]

Green camouflage, sometimes greenwashing, is a form of environmental marketing that makes extensive use of “green” PR and techniques that aim to mislead consumers about an organization’s or manufacturer’s environmental goals for a product or service and present them in a favorable light.   The purpose of greenwashing is to obtain reputational and financial benefits […]

ADAS – Advanced Driver Assistance System – is a set of different algorithms that interact with the driver and help him to control the vehicle. ADAS aims to increase traffic safety by informing the driver and attracting his attention. Another result of implementing such systems is the low cost of using the fleet. The fewer […]

Environmental health is the study of how environmental factors can harm human health and how to identify, prevent, and control such effects. (University of Washington) The influence of the environment on human health is quite significant. Many diseases arise from atmospheric pollution, poor drinking water, and consumption of chemically treated food. Health depends 50% on […]

Application agents help address the lack of overhead for an end-to-end, peer-to-peer network in an IoT architecture. They help manage traffic, enable real-time response to changing IoT conditions, and deliver services to clients.

Green building – an environmentally sustainable building, designed, constructed, and operated to minimize the total environmental impacts. The ideology of green, positive or sustainable construction appeared in the United States and Western Europe back in the late 1970s, in the 1990s it gained particular popularity largely due to the famous UN conference in Rio de […]

First and last-mile – gaps in public transit require individuals to use other forms of transportation such as driving their car or riding their bike. What is micromobility? The term is used to describe short-distance travel solutions, usually the first or last kilometer of a trip. According to a study by the McKinsey Center for […]

A connected device (or smart device) is an electronic device, generally connected to other devices or networks, that can operate to some extent interactively and autonomously. These days, a smart device is generally defined as a device that contains one or more parameters of digital communication networks. Because digital communication requires the use of a […]

Global climate change adaptation – actions are taken to help communities and ecosystems cope with changing climate conditions. (UNFCCC) Climate change may be the greatest threat to the biodiversity of many, if not most, ecosystems. Therefore, the issue of adaptation to its changes is becoming increasingly vital and requires appropriate measures to be taken to […]

Green building materials – Composed of renewable and/or recycled materials, rather than nonrenewable resources. What kinds of green building materials are there? Building materials that are energy-efficient, sustainable, reusable, and that help and do not harm the planet are very important in the construction industry. Green building materials do one or more of the following: […]

Leadership in Energy and Environmental Design LEED – is an ecology-oriented building certification program run under the auspices of the U.S. Green Building Council (USGBC). Before the introduction of LEED, the construction industry had no established standard for defining what constituted an energy-efficient and environmentally friendly project. Since its introduction in 1998, the LEED system […]

OSINT (open-source intelligence) is an intellectual discipline and a set of activities, tools, and methods for obtaining and analyzing information from open sources. It is applied to specific people, organizations, as well as events, and goals. In 1947, CIA analyst Ken Sherman reported that about 80% of the country’s information is collected from open sources […]

UNB network is a type of LPWAN pioneered by Telensa to connect smart city sensors and controls at low cost for the rapid integration of smart city applications.

Urban data platform – provides a cohesive digital environment for the aggregation of data across multiple geographic areas or civic functions of the city. Think of a single platform for collecting and sharing city data.

Real-time operating system RTOS: designed to guarantee the completion of a task within a certain time constraint. Often used in security systems and in building IoT devices. For example, smart energy meters need to connect to the cloud to transmit usage data, and building security systems need to communicate locally so that the door opens […]

Enterprise IoT (EIoT) refers to all devices that are used in enterprise and business environments, where they are typically part of more advanced automation solutions.

Fleet Management: In IoT terms, fleet management deals with concepts such as automatic vehicle tracking. What is fleet management? Fleet management is the area of management that deals with the organization of fleet operations. A fleet manager is responsible for: Be responsible for the smooth operation of machinery. He must arrange for the prompt repair […]

Geo-tagging – this is the addition of geographic metadata to devices, which helps identify them on the network. Is a feature that allows you to mark photos and videos (video files less frequently) with coordinates that your mobile device calculates using built-in GPS or A-GPS modules. So, when using compatible software or uploading photos to […]

Viima

May 2, 2022 LEADERS

Viima democratizes innovation that helps companies to develop, evaluate, and prioritize ideas better and faster.

Global Marketing – marketing of global organizations that operate by treating the entire world as one big market. It assumes free movement of services, products, and labor, as well as material values based on the principle of “transparency” of state borders. The first step in its implementation is the realization of the project of a […]

Urbanization refers to the population shift from rural to urban areas, the gradual increase in the proportion of people living in urban areas, and the ways in which each society adapts to the change. Is the growth of cities due to the movement of people from rural areas in search of better jobs and better […]

Smart grid – electricity network that uses ICT to integrate the actions of all users connected to it – generators, consumers and those that do both – in order to efficiently deliver sustainable, economic and secure electricity supplies. An enhanced electrical grid that uses analogue or digital technology to gather and act on information such […]

Sustainability – the maintenance and betterment of the ecological, social, and economic health of a city. “Sustainability” is a completely new model for the use of resources and the interaction between man and nature. The main goal is to build a new innovative environment with a society that cares about the environment. Sustainable development is […]

NB-IoT network for data transmission. Like LoRa or SigFox, it focuses on maximizing the efficiency of data transmission. The batteries in the devices can therefore last up to several years of operation. The network uses licensed bandwidth.

Management information system MIS – Information processing system that supports the decision-making of a community city or organization. MIS is a data processing system designed to supply internal and external information necessary for decision-making at all levels of management. In contrast to a simple data processing system, an information system has a broader base of […]

Monitoring – the act of periodically checking processes, equipment, and environment to detect any changes *NOTE: Checking can include process checks is the process of continuous surveillance of events in their dynamic development. This surveillance can be conducted for a specific purpose: for example, monitoring social networks for extremism or monitoring airline ticket sites to […]

Multi-modal transport – simply a system that facilitates various transport options, such as cycling, bus, light rail, train, ferry, or walking. Multimodal cargo transportation is the transportation of cargo using several modes of transport and the presence of transshipment points in the delivery chain. Multimodal transportation can include any operation for the delivery of cargo, […]

Yupcap – stands for Young Urban Professionals Who Can’t Afford Property. Yupcaps are usually in their 20s and early 30s. Though they tend to have good educations and bright futures, they have high amounts of debt, little credit history, and little saved, making it tough for lenders to lend to them

Joke – a short, humorous story with a word or phrase that ends it and causes laughter. Research into the ‘humor effect’ shows that humorous material is more memorable compared to non-humorous material. Why? Because we pay more attention to humorous things. And this means we remember them.

A network management system (NMS) is a set of hardware and software components used by an operator to manage the operation of its network as a whole. The NMS provides a comprehensive view of the entire network and enables the management of network elements.

IIoT – from the English Industrial IoT. Loosely translated the Internet of Things is for industrial use. From the deployment of IoT in the industry, companies usually expect to improve production efficiency, higher productivity, and savings. It enables a higher degree of automation.

Edge Gateway is the connecting factor between analytical devices and cloud data processing and analysis. A virtual router that connects the external and internal network and offers services such as NAT, firewall, load balancer, and VPN. DHCP allows you to automatically assign IP addresses to virtual servers from predefined ranges. The Edge gateway is a […]

Bluetooth Low Energy – also known as Bluetooth 4.0, Bluetooth Smart, or Wibree. It is a variant of the traditional Bluetooth standard that features significantly lower power consumption. It operates at 2.4 GHz and is designed primarily for direct wireless communication between devices.

Smart connections – a vital component of a smart city, incorporating transportation, online access, technology, and community. With Smart Connect technology, the name says it all. When you connect a new device to your router, Smart Connect can intelligently identify the device, decide which band will give it the best connection, and connect it to […]

Industrial Internet: integration of machine learning, big data technology, sensor data and overall automation of machine-to-machine communication. This is done with the knowledge that businesses will scale and drive the Internet of Things. The idea is that intelligent machines can more accurately record and communicate data to help corporations find problems earlier, and through this, […]

Transactional emailing is an automated message that is sent based on the actions of app users or site visitors. Order confirmation, subscription or booking confirmation email, order status message – all these are examples of transactional emails.

Yield – the earnings are generated and realized on an investment over a particular period. Year to date (YTD) refers to the period extending from the beginning of the year to the present. In business, note that the beginning of the year is not always January 1; many companies have fiscal years beginning at other […]

Keeper – a person who owns or operates a business (usually used in combination): A person who assumes responsibility for another’s behavior:

Expert review – method and decision based on the personal opinion of the expert. The expert evaluation method is part of the vast field of the theory of decision-making, and expert evaluation itself is the procedure of obtaining an evaluation of a problem based on the opinion of specialists (experts) for subsequent decision-making (selection). In […]

Information collection methods Despite the huge variety of research methods and techniques, the general scheme of activities implemented in the framework of market research, simple and clear enough. The main sources of obtaining marketing information are: Interviews and surveys; Registration (observation); Experiment; Panel; Expert evaluation. Interviews (surveys) – finding out people’s position or getting a […]

Solar city – a city actively using solar energy to reduce or replace fossil fuels. An American energy company based in San Mateo, California, a subsidiary of Tesla. The company’s core services include the design, financing, and installation of solar energy systems. The company employs more than 13,000 people

Low-Power Devices: electronics that have been designed to consume less energy than traditional devices. This is essential to the future success of the IoT because as sensors become more advanced, devices must be able to operate longer without relying on manual maintenance or data loss.

Logo – a specially designed original lettering of the full or abbreviated name of a company or a group of products of that company. Is an individual graphic mark (drawing), a typographic spelling of a brand, or a combination of a graphic mark and a typographic spelling. The purpose of a logo is to communicate […]

Predictive analysis – statistical techniques such as predictive modeling, machine learning, and data mining to analyze data and make predictions. Has become a very fashionable concept, and we will probably use it more and more often. Its use can help with production activities and more. It is also important for the supply chain. Let’s start […]

High albedo concrete is a special type of pavement that reflects more light than dark-colored materials due to its lighter color. This causes the concrete to have a lower surface temperature, resulting in less energy needed to cool surrounding buildings and less energy consumed by nighttime lighting.

CPA Marketing – a marketing model that involves paying for a conversion action. CPA (Cost per Action) – an indicator by which the advertiser can calculate how much the targeted user action on the site has cost him. In other words, CPA is pay per action. The pay-per-action model is economically considered more effective than […]

Greenscape – an area of vegetation in an urban area set aside for aesthetic or recreational purposes. “The function of green spaces in cities is different: they cleanse the air of chemical pollution, have a positive effect on the urban climate, and reduce noise pollution. Another great advantage of urban green spaces is that they […]

Demarketing – a type of marketing aimed at reducing demand among the entire target audience or certain groups of it. Types of demarketing There are three types of demarketing. In business, the most commonly used is active, aimed at reducing demand. The same one that this article is written about. Passive demarketing is mostly used […]

Viral Marketing is a technique of conducting an advertising campaign in which the main disseminators of information about the company/service are the representatives of the target audience. Advantages of viral marketing Low cost. Viral marketing is much cheaper than any other type of marketing, especially traditional marketing. When starting a business, an entrepreneur spends a […]

A low-carbon city reduces its carbon footprint by focusing on renewable energy and mitigation measures. The “green” aspects of comprehensive stimulus programs Like all government plans for social and economic revitalization at all levels, comprehensive incentive programs are designed to help decarbonize cities. Urban investments can promote compact, integrated, multipurpose cities that reduce the distance […]

Haze Computing – A dynamic model for analytics applications in which the application from the data source analyzes a pooled view of the resources for local and global compute resources available at the cloud, edge, and individual device layers. Haze computing informs how and where data analysis is performed.

Social media marketing – It is a modern tool of Internet marketing, which helps to attract consumers through social networks. The main tasks of SMM Attracting the attention of the target audience to the brand. Creating a positive image of the company in the eyes of the target audience. Establishing fast and high-quality communication with […]

Home automation: a combination of hardware and software solutions that enable the control and management of electronics, appliances, and devices in the home. Problem Solving So, how do you solve this seemingly unsolvable problem? How to make the wiring and connections easily changeable? It turns out that there is a solution and it has been […]

Gateway: any point where information passes through devices on an IoT network. So it can be virtual software or real hardware such as a router. Is a router or some software that allows two or more independent networks with different protocols to communicate with each other. For example, it allows a node from a local […]

Crowd marketing – it is a technology of covert marketing on the Internet by means of response-recommendations on forums, blogs, comments on products, services or videos. The essence Rather than ineffectively targeting large groups of people who are the target community for a company’s marketing. Crowd marketing targets narrow communities of people who are united […]

Open Standards for software interoperability, data and document formats *NOTE: According to the UK Government, an open standard will exhibit all of the following criteria: Collaboration – the standard is maintained through a collaborative decision-making process that is consensus-based and independent of any individual supplier; Transparency – the standard has a transparent decision-making process; Due […]

Connection Protection: the part of the Edge layer that is used to provide connectivity in case of network failure or poor Internet connectivity. CNP is a licensed security service that connects to network access points to protect WiFi users while maintaining WiFi performance.  

Affiliate marketing is a type of performance marketing that works on a partner basis. This is a partner – a business that wants to promote a product or service, and an influencer advertiser who recommends a service or product to their followers through a link from which they receive commission terms

biophilic design is an innovative method of design that incorporates elements of nature into modern design to help restore and preserve our innate need to affiliate with nature. Means “love of the living” – in interior design it means elements of nature organically woven into the room. For example, a bouquet of lily of the […]

Artificial (or machine) intelligence refers to intelligent devices that learn from external inputs, data, and past experiences using algorithms. Today, the term “AI” is widely used to refer to applications for complex tasks that previously could only be performed by humans, such as customer service or playing chess. It is often used synonymously with machine […]

Environmental justice is the fair treatment and meaningful involvement of all people regardless of race, color, national origin, or income the development, implementation, and enforcement of environmental laws, regulations, and policies.

equity – the absence of avoidable or remediable differences among groups of people, whether those groups are defined socially, economically, demographically, or geographically. In finance, the term has 5 meanings. Shares or any other securities evidencing an equity interest in a company. In a company’s balance sheet, it means the number of funds contributed by […]

Search Engine Result Page – search engine results page. By entering a query into the search box, the user will see a list of links (snippets) to web pages containing content that is relevant to that query. This is the search engine results page (or the results page).

The report is made as a summary of the results of the work performed for a certain period. It can be weekly, monthly, quarterly, and even yearly. It is usually done as a presentation, where the results are supported by graphs or statistics using a relevant application.

Remarketing is targeting your ad campaigns to users who have previously visited your website. Ads are shown to users who have already visited the company’s site. You do not have to come back here to see the ads – they can be displayed on all resources where the Google Adsense program works. A company need […]

Search Marketing or Search Engine Marketing is one of the most widespread forms of advertising on the Internet. It uses Search Engines to display ads or specific pages. It works based on the user’s search for specific keywords.

Direct Messaging is a messaging mechanism in which the sender and receiver are connected by caches and can exchange messages that they do not receive but only forward (routing). A private channel of communication between users on any platform. Unlike public posts, private messages can only be seen by correspondence participants. There are two main […]

Bike share innovative transportation programs that are ideal for short-distance trips provided users the ability to pick up a bike at a self-serve station and return it at a different self-serve station will thin the system’s service area. In 2019, the GovTech market was worth $400 billion, and half of it was in the U.S. […]

This is a form of marketing that aims to improve sales, inquiries, or other measurable activities on your site. There are several types of performance marketing – image campaign, sales campaign, and reminder campaign. Two main advantages of performance marketing: Measurability. You can always find out how many people are reached in a certain period, […]

A newsletter is typically an email that the business regularly sends to inform customers about news or discounts. It is sent to people who volunteered to receive these emails.

Environmental racism is the disproportionate impact of environmental hazards on people of color. Environmental racism is a term coined by the environmental justice movement. It also has its origins in the United States throughout the 1970s and 1980s. The term is generally used to describe environmental injustices that occur in racial contexts, both in practice […]

Target group – a specific idea of the client on whom the advertising campaign should be focused. It is determined based on socio-demographic parameters and describes the client’s vision. This is a very important step in creating campaigns for more targeted media buying. This increases the effectiveness of your advertising and makes better use of […]

A press conference is an event organized to communicate information to the media and the public. This could be, for example, introducing a new product or commenting on a problem. It is one of the tools of public relations. A press conference contributes to the targeted dissemination of information to media outlets. It emphasizes the […]

Experience economy the next economy following the agrarian economy, the industrial economy, and the most recent service economy. The Experience Economy is the customer’s willingness to pay for emotion in a purchase. The term appeared after James Gilmore’s book of the same name was published in 1999. The book talks about the separation of impressions […]

Online marketing is a collective term for marketing activities in the Internet environment. As a field, it includes a number of other specializations and sub-areas (eg, social media marketing), which overlap and complement each other. Unlike offline marketing, the internet environment offers completely different opportunities and is developing much faster.

brand mark – the brand is a symbolic name for all information related to a product. Includes organization name, promotional slogan, logo, and appearance. When branding, one should think of the products they offer.

Health disparities are preventable differences in the burden of disease,injury, violence, or opportunities to achieve optimal health that are experienced by people who have historically been made vulnerable by policies set by local, state, and federal institutions. Populations can be defined by factors such as race or ethnicity, gender, education or income, disability, geographic location, […]

Crisis communication is an essential element in the field of Public Relations. It solves all situations that may damage the company’s reputation and its functioning on the market. Mainly to reduce negative publicity, which could affect the reputation and subsequent operation of the organization.

Barter – the company offers its product in exchange for space in the media (on social networks, radio, or television). For example, a company sends a blogger their products to try out. After the blogger tests it, he writes a review of the product on his blog. No one pays money for goods and services. […]

Energy neutral the total amount of energy used on an annual basis is roughly equal to the amount of renewable energy created on the site. Energy-neutral design is any type of project that considers environmental conditions and low energy consumption in all phases of planning and production.

City-as-a-Service combines Infrastructure-as‐a-Service (IaaS) and Software-as-a-Service (SaaS) technologies for use as a common, city-wide platform for deploying integrated smart city technologies. All together creates an operating system for the city.

Public relations is a set of long-term activities through which a company builds and maintains relations with its surroundings and the public. It includes problem management, ensures the provision of information to the public, and helps management in public awareness.

A marketing mix is a set of marketing tools that interact with each other. The basic marketing mix is 4P (Product, Price, Place, Promotion). There is also a marketing mix that looks at 4P as a buyer, called 4C (Customer Value, Cost to the Customer, Convenience, Communication).

Inclusivity an intention or policy of including people who might otherwise be excluded or marginalized, such as those who are handicapped or learning-disabled, or racial and sexual minorities. Diversity & Inclusion (D&I) is a corporate diversity and inclusion policy in which every employee is included in the company and their needs and interests are taken […]

The Green index is a process used to determine the amount of environmental impact a city has. The vegetation index is an important indicator in crop development analytics. Of the many benefits of vegetation indices in remote sensing, the accuracy of the data and the ability to monitor remotely are the main reasons for the […]

LPWAN Low Power Wide Area Network (LPWAN) is a type of wireless telecommunication wide area network. It facilitates long-range communications at a low bit rate between connected objects. This network is through which city infrastructure can communicate. Is an approach in radio communication used for devices and large wireless telemetry networks. It features low power […]

Instrumentation is a collective term for measuring instruments used for indicating, measuring, and recording physical quantities. Field of science and technology, a branch of mechanical engineering engaged in the development and production of measuring instruments, processing, and presentation of information, automatic and automated control systems. The main direction of the development of instrumentation is measuring […]

A webinar is online training. The participant does not have to go to any special place. All she needs is an internet connection and the equipment needed for a call (microphone, headphones, or webcam). The topic for a webinar can be arbitrary: from a lecture on the benefits of a vegetarian diet to the analysis […]

A youtuber is a person who creates content on the Youtube platform. Today, YouTubers are very popular and have a large fan base. Youtube videos can deal with, for example, making vlogs, hauls, or even reactions. The term “YouTuber” classifies people whose main or only platform is channels (personal accounts) on the video hosting site […]

Smart networks a network that contains built-in diagnostics, management, fault tolerance, and other capabilities to prevent downtime and maintain efficient performance. Conscious interaction, or Smart Networking, helps to highlight the field beyond competition (be it resources, money, or attention) and to see how we can join forces, unlocking everyone’s potential. In looking for an answer […]

A zero-carbon city runs entirely on renewable energy; it has no carbon footprint and will in this respect not cause harm to the planet. A zero-carbon city runs entirely on renewable energy; it has no carbon footprint and in this respect does not harm the planet. Most of the world’s cities produce energy by burning […]

Search Engine Optimization (SEO part of Search Marketing) consists of a better display of pages in search engine results (SERP) on so-called search engines. The result of the optimization is that if someone enters a keyword into your search engine (associated with your website/product), your site will appear in the top positions in natural (unpaid) […]

Marketing strategy is a long-term process that aims to set the company’s marketing goals, fulfill the vision, and create a unique position on the market. It deals with finding and acquiring customers or clients.

Urban ecology is the scientific study of the relation of living organisms with each other and their surroundings in the context of an urban environment. CITY ECOLOGY is the science of creating favorable conditions for human life in the city, which is achieved by landscaping, reducing and controlling pollution, and using the principles of ecological […]

Google Analytics is an application from Google that measures website traffic. With Google Analytics, you can track which marketing actions are most effective In Google Analytics you can:– Monitor the actions of visitors; – Calculate conversion; – Track important business events; – Conduct A / B testing; – Analyze the effectiveness of different advertising channels; […]

Facebook marketing is a set of activities in which a company uses the Facebook social network as a channel of communication with potential customers. Facebook serves as a business card for the company and allows easier communication with the customer

Rails to trails the conversion of a disused railway into a multi-use path. Such trails emerge from the organized transformation of abandoned railroad infrastructure into multifunctional recreational sites for walking, biking, and sometimes horseback riding. Passing through ancient neighborhoods and with attractive facilities along the way, they attract large numbers of visitors. Some of them […]

Brand awareness is an indicator of how well your target audience knows the brand. A distinction is made between types of knowledge, spontaneous and supported, and is quantified by asking consumers how many, when, how often, etc.

Linkbuilding is building backlinks. A search engine optimization method that raises brand awareness over the long term and brings visitors from organic search.

Open data – data that is freely available for everyone to use without copyright, patent, or other restrictions. The term first appeared in 1995. The modern principles of open data were formulated in 2007 at a meeting of Internet theorists and activists in San Francisco. Among the authors of these principles were Tim O’Reilly, a […]

Data Center is a high-tech space, the space of which is filled with telecommunication equipment and other devices, thanks to which the collection, storage, and processing of various information open up opportunities for users on the World Wide Web. The distinctive feature inherent in stable data centers is the reliability of construction, internal layout, and […]

An influencer is a person who has an influence (social or consumer) on his followers. Nowadays, this term is connected with social networks – Instagrammers, YouTubers, bloggers. Companies use these personalities to promote their products.

Encryption – аunction of transforming data by the discipline of cryptography to make the data indecipherable to anyone other than the legitimate sender and receiver. *NOTE: As used in a network security context, encryption is usually accomplished by putting the data through any of several established mathematical algorithms developed specifically for this purpose.

Acute shocks – sudden, sharp events that threaten a city. Complex risk mechanisms A natural disaster during an infectious disease outbreak Natural disaster triggering an infectious disease outbreak

Environmentalism broad ideology concerned with protecting the environment. A social-environmental movement aimed at strengthening measures to protect the environment from the negative impact of human activity and to prevent the destruction of the environment.

Chicane is a series of alternating mid-block curb extensions or islands that narrow the roadway and require vehicles to follow a curing S-shaped path, which discourages speeding (traffic calming). Chicanes cal also creates new areas for landscaping and public space in the roadway.

Email (ing) is one form of direct marketing. It is a targeted bulk sending of email messages to a specified list of addresses, who have agreed to this form of addressing. By emailing the company builds a relationship with its customers and builds a brand

bike barometer – a device that uses sensors that are calibrated to be triggered by bikes, not cars or pedestrians, to count the number of bikes that ride daily, monthly, and/or yearly.

Direct marketing is a method of marketing communication that uses direct communication with customers. It focuses on specific customers of the company. For example, sending a letter, by phone, or in person. In general is understood as all forms of interpersonal communication of a sales representative with the subject of communication, aimed at establishing a […]