BUZZWORD DICTIONARY

Full list of words to understand all Smart City related buzzwords 🙂 Includes everything you can meet during a discussion with innovation geeks.

The Academy of Innovation include universities, research institutions, or private organizations that offer training, education, and support to individuals seeking to develop and apply innovative solutions to complex problems.

The Academy of Innovation is based on the belief that innovation is essential for progress and growth, and that individuals can be trained and empowered to think creatively and develop new ideas and solutions. This may involve fostering skills such as critical thinking, problem-solving, creativity, and entrepreneurship. The Academy of Innovation may offer programs and resources to help individuals develop these skills and apply them to real-world challenges.

Overall, the Academy of Innovation is an important concept in the fields of business, technology, and social innovation, reflecting the growing recognition of the importance of innovation for addressing complex challenges and driving progress and growth in society.

Advertorial

Advertorial is a type of hidden advertising that is disguised as an author’s article or journalistic material. “Advertorial” means a text that is published as an advertisement. However, it is not an obvious advertisement, but an elaborate promotional message that is neatly integrated into the overall style of presentation of the content of a particular […]

Social activity

Social activity is a personality’s readiness for activity, which manifests itself inappropriate acts of behavior and represents a purposeful, creative social activity that transforms objective reality and the personality himself. Social activity is a special quality as the ability to act consciously, as the ability not only to adapt to external reality, but also to […]

Cloud computing

Cloud computing is a technology that provides access to computer resources over the Internet. There is no need to buy, store, and maintain physical equipment – the cloud provider does that. The user gets access to the management terminal, where the characteristics of virtual servers are configured and additional services are connected. The volume of […]

Artificial intelligence

Artificial Intelligence (AI) is a hypothetical AI that will not only be able to reproduce the maximum abilities of humans but even surpass them. Those who believe in ASI believe that it will acquire the power to penetrate human thoughts and feelings to subjugate them to its will. See Supermind: Futurologists’ scare stories or the […]

Accreditation

Accreditation- Certification of professional competence by an authorized body, giving the right to engage in a certain type of activity. For example accreditation of scientific organizations by the Ministry of Industry, Science and Technology. Currently, the field of information technology is developing rapidly, the market for these services is growing, the demand for specialists in […]

Organizational adaptation

Organizational adaptation- to changes in the external environment and uncontrollable changes in the internal environment, which occurs through the mechanisms of organizational development and changes in the organization’s system. Among the mechanisms of adaptation of an organization, the important role belongs to the innovation process, which provides adaptive changes, including target changes. Adaptation of the […]

application programs

Apps (application programs) – Different programs are used to work with different types of information. The totality of software that allows solving various user tasks for processing different types of information without resorting to programming is called application software. Application software simplifies the interaction of the computer user with different types of information. Application programs […]

Aquaponics

Aquaponics is a combined method of growing fish and plants together in a recirculating ecosystem using natural bacterial cycles to convert fish waste into plant nutrients. It is an environmentally friendly method that uses the best attributes of aquaculture and hydroponics without the need to add chemical fertilizers, discard water, or leachate. Aquaponics is a […]

energy alternative

What is alternative energy? Energy resources are divided into non-renewable and renewable according to their ability to be obtained quickly in the natural environment. Non-renewable resources include fossil fuels (oil, coal, natural gas), which are produced much more slowly than they are consumed. The definition of renewable resources is rather vague. This group includes various […]

Ecotourism

Ecotourism is nature-based tourism that includes environmental education and awareness programs and is conducted by the principles of environmental sustainability. National Ecotourism Strategy Australia, Department of Tourism, Canberra, 1992. Why is ecotourism growing in popularity worldwide? The greatest volume of demand for nature tourism in the countries that supply tourists is noted in North America […]

eco-city

Features of an eco-city. A sustainable, stable, or ecological city is built to minimize the negative impact on the environment. In such settlements, one tries to reduce water and energy consumption, and eliminate carbon dioxide air pollution and unreasonable heat emission. The word “eco-city” was first used in the book “The Berkeley Eco-City” by Richard […]

Autonomous vehicle

Autonomous cars are becoming a reality. There is less and less time left before we will be surrounded by a variety of vehicles with autonomous driving systems on a mass scale. According to forecasts, by 2030, more than half of the cars in the world will be equipped with autopilot systems. So it will not […]

Autarky

Autarky – a system of closed reproduction of an isolated community of a certain type, with minimal connection and dependence on exchange with the external environment. What is autarky? Autarky (Greek Autarkeia means “self-sufficiency,”) is a political-economic system aimed at creating a closed, self-sustaining economy that develops without links to other countries. In essence, autarky […]

Community Supported Agriculture

Community-supported agriculture – a system in which a farm operation is supported by shareholders within the community who share both the benefits and risks of food production. If we want to meet the challenge of feeding a growing global population in a changing climate, we must change the entire “global food supply system. So say […]

Biodiversity

Biodiversity characterizes the entire diversity of life forms on our planet. This is why it is also known as biodiversity and represents all the different multiple species of living organisms, plants, and animals, as well as the ecological systems to which they belong. If we count all the uncompensated work that nature does for our […]

Market economy

Market economy- a set of economic relations that develop in the sphere of commodity-money relations on the market. The market economy has a complex structure – it includes several types of markets and developed infrastructure. The main types of markets are: a) market of goods and services, b) the market of factors of production, c) […]

Intellectual economy

intellectual economy, based on scientific knowledge and specialized unique capabilities and skills of their carriers as the main source and key factor in the development of material and non-material production, ensuring sustainable economic development. The main resources of intellectual economy are knowledge and information, which, unlike all other resources, are characterized by neither finiteness, nor exhaustibility, […]

Target tree

The target tree is a technique for setting goals and its decomposition into tasks that are divided into even simpler steps. As a result, a person arrives at a specific list of actions that lead to the achievement of the plan. We get a graphical chart, resembling a tree, at the head of which is […]

Business grants

Small business grants are gratuitous monetary aid provided by state and international organizations What are small business grants? The state gives money to businesses for a specific purpose. For example, to train employees, buy equipment, or rent real estate. There is no need to return this money if the business has spent it for its […]

security

What is cybersecurity? Cybersecurity works on the same principle as offline security, that is, it aims to protect users and their computer systems. In the real world, you can install video intercoms and locks on all your windows, but on the Internet, it’s not that simple. Internet scammers can gain access to your information in […]

Advanced Encryption Standard

What is Advanced encryption standard (AES) encryption? AES is a state-of-the-art data encryption standard. It is unparalleled in the level of security and protection it offers. Let’s understand what it is. AES is. Symmetric key encryption Block cipher. Symmetric and asymmetric encryption AES is a symmetric type of encryption. “Symmetric” means that it uses the […]

Hybrid car

A hybrid car is a vehicle that is powered simultaneously by an internal combustion engine and an electric motor. In recent years, with the emergence of the trend toward more environmentally friendly vehicles, the hybrid car has become increasingly popular. Many global manufacturers are releasing their hybrids, which have enjoyed variable success. What is a […]

Electric car

What is an electric vehicle? There are probably fewer and fewer people in today’s world who have never heard of this type of vehicle as an electric vehicle (or electric vehicle, EV). Electric cars are cars that are powered by one or more electric motors, which, in turn, are powered by rechargeable batteries or other […]

Development

Development – the implementation of transformations of the real estate object, which ensure its transformation into another, a new object, which has a value greater than the value of the original object. The material and material transformations performed include: – carrying out construction or other works during the construction of buildings and implementation of landscape […]

Goodwill

Goodwill – The excess of a corporation’s expected profitability over average, the resulting difference being the excess of the corporation’s market value over its book valuation of assets. Reflects the corporation’s advantages in business relationships, image, market revaluation of intangible assets, innovative success, and possession of effective know-how. Let’s say you want to buy a […]

Chirps IoT

Chirps – Lighter, purpose-built protocols that allow “things” in the IoT to communicate and exchange information. They are designed for machine-to-machine communication and are efficient and extensible data frameworks that have an open-source structure, private data fields, and a simple checksum.

Advanced Message Queuing Protocol

Advanced Message Queuing Protocol (AMQP) – is an open application layer protocol for message-oriented middleware with a focus on queuing, routing (P2P, PubSub), security and reliability.

Venture

Venture internal – A subdivision of a firm that is created as an alternative to forming an independent (separate) innovation organization. It can be allocated as a temporary target collective, having an independent budget and working according to the certain innovative program. The main goal is to ensure maximum responsibility for the progress of the […]

Biotechnology

Biotechnology – a set of technologies that use the methods characteristic of living nature to transform matter and obtain a variety of useful effects. These technologies include bioengineering (genetic engineering), biological synthesis of polymers and composites, drugs, vaccines, and diagnostic kits, as well as technologies of various applications of biotechnological methods in medicine and agriculture […]

Garden city

Garden city – Intended to be a planned, self-contained community surrounded by “greenbelts”, containing proportionate areas of residences, industry, and agriculture. Garden city movement One of the movements that emerged in response to the terrible urban growth in Victorian Britain. The goals of the movement are articulated in Ebenezer Howard’s book To-morrow: A Peaceful Path […]

Edge Layer

Edge Layer An architectural shift in IoT that breaks the norm of the traditional client-server model. The edge layer is the first layer that devices connect to before moving to the server. It is responsible for connecting devices and managing data collection and connections to the server.

business angels

Business Angel – Individuals investing in new businesses, including venture capital firms. These are professionals with experience in business: successful entrepreneurs, highly paid business professionals (accountants, consultants, lawyers, etc.), and senior executives in large companies. They use their funds (savings) for investing, which can range from several tens to several hundreds of thousands of dollars. […]

marketing innovations

Bench marketing innovations – studying the business of other entrepreneurs to identify the fundamental characteristics of competitors’ management activity, their innovation activities to form the innovative activity of their organization, priority innovations through legal borrowing – acquisition of patents, licenses, know-how, copyrights – and illegal borrowing – industrial espionage, copying of copyrighted developments. Translated with […]

Solar power

Solar power is one of the largest alternative energy and renewable energy sources (RES) segments. Today, it is customary to distinguish between three main solar energy technologies: solar energy can be used to generate electricity (photovoltaics, PV), to obtain concentrated thermal energy for subsequent power generation (concentrated solar power, CSP), or direct heating of the […]

Constrained Application Protocol

One of the widely used protocols for interaction between IoT devices (Internet of Things) or IoT devices and the external environment is a protocol CoAP – Constrained Application Protocol. Introduction CoAP protocol was created by The Internet Engineering Task Force (IETF) Constrained RESTful Environments (CoRE) working group in June 2014. The standard of this protocol […]

business plan

A business plan – is a document containing structured technical, economic, financial, and organizational information on an investment or innovation project, necessary and sufficient to decide on the implementation of the project. The business plan reflects the objectives, the proposed activities, the values of the necessary resources, financial projections, etc. for projects for the creation […]

Business incubator

Business incubator (technological incubator) – a special organizational structure within a technopark or technopolis, created to support small innovative businesses at the first stages of their formation. The main functions of a business incubator are: 1) provision of developers with equipped workplaces, office services (telephone, office equipment, Internet access, record keeping services, secretarial and other […]

Geofencing

Geofencing is a simple but very useful localization solution. This option creates certain zones, the crossing of which can be constantly monitored. For example, it is the area of warehouses, streets, or even countries. Crossing the boundaries of this zone is recorded in the TMS, and then we are notified accordingly. See what the applications […]

Dynamic pricing

Dynamic pricing also referred to as demand-based pricing, is a pricing strategy in which flexible prices for products or services are based on current market demands. Dynamic pricing is a flexible approach to the revaluation of goods, based on the use of different pricing strategies and tactics, depending on various events occurring in the using […]

Outsourcing

Outsourcing the transfer of traditional non-key functions of the organization (such as accounting or advertising for an industrial company) to external performers – outsourcers, subcontractors, highly qualified specialists of a third-party firm; abandoning your own business process and purchasing services for the implementation of this business process from another, specialized organization. Variety of cooperation. The […]

Depreciation

Depreciation – the process of gradual transfer of the value of fixed assets as their physical and moral wear and tear on the product produced with their help and the use of the form with this special money – depreciation deductions for the simple and expanded reproduction of fixed assets. At the same time land […]

Low Impact Development

Low Impact Development (LID) has been defined as “development that, through its adverse environmental impacts, either enhances or does not significantly degrade the quality of the environment.” The relationship between potential developers and UK planning authorities since the 1980s has led to a multitude of unique, locally adapted developments, often using natural, local, and reclaimed […]

iBeacon

iBeacon technology is a promising development from Apple, designed to transmit a Bluetooth signal to devices within the range of Bluetooth beacons. This makes it possible to position objects indoors. It first appeared in 2013, but has already managed to win the recognition of business representatives. The essence of the system consists in installation of […]

Greenwash

Green camouflage, sometimes greenwashing, is a form of environmental marketing that makes extensive use of “green” PR and techniques that aim to mislead consumers about an organization’s or manufacturer’s environmental goals for a product or service and present them in a favorable light.   The purpose of greenwashing is to obtain reputational and financial benefits […]

Systems ADAS

ADAS – Advanced Driver Assistance System – is a set of different algorithms that interact with the driver and help him to control the vehicle. ADAS aims to increase traffic safety by informing the driver and attracting his attention. Another result of implementing such systems is the low cost of using the fleet. The fewer […]

health environmental

Environmental health is the study of how environmental factors can harm human health and how to identify, prevent, and control such effects. (University of Washington) The influence of the environment on human health is quite significant. Many diseases arise from atmospheric pollution, poor drinking water, and consumption of chemically treated food. Health depends 50% on […]

Application Agents

Application agents help address the lack of overhead for an end-to-end, peer-to-peer network in an IoT architecture. They help manage traffic, enable real-time response to changing IoT conditions, and deliver services to clients.

Green building

Green building – an environmentally sustainable building, designed, constructed, and operated to minimize the total environmental impacts. The ideology of green, positive or sustainable construction appeared in the United States and Western Europe back in the late 1970s, in the 1990s it gained particular popularity largely due to the famous UN conference in Rio de […]

micromobility

First and last-mile – gaps in public transit require individuals to use other forms of transportation such as driving their car or riding their bike. What is micromobility? The term is used to describe short-distance travel solutions, usually the first or last kilometer of a trip. According to a study by the McKinsey Center for […]

Connected devices

A connected device (or smart device) is an electronic device, generally connected to other devices or networks, that can operate to some extent interactively and autonomously. These days, a smart device is generally defined as a device that contains one or more parameters of digital communication networks. Because digital communication requires the use of a […]

Global climate change adaptation

Global climate change adaptation – actions are taken to help communities and ecosystems cope with changing climate conditions. (UNFCCC) Climate change may be the greatest threat to the biodiversity of many, if not most, ecosystems. Therefore, the issue of adaptation to its changes is becoming increasingly vital and requires appropriate measures to be taken to […]

Green building materials

Green building materials – Composed of renewable and/or recycled materials, rather than nonrenewable resources. What kinds of green building materials are there? Building materials that are energy-efficient, sustainable, reusable, and that help and do not harm the planet are very important in the construction industry. Green building materials do one or more of the following: […]

Leadership in Energy and Environmental Design

Leadership in Energy and Environmental Design LEED – is an ecology-oriented building certification program run under the auspices of the U.S. Green Building Council (USGBC). Before the introduction of LEED, the construction industry had no established standard for defining what constituted an energy-efficient and environmentally friendly project. Since its introduction in 1998, the LEED system […]

osint

OSINT (open-source intelligence) is an intellectual discipline and a set of activities, tools, and methods for obtaining and analyzing information from open sources. It is applied to specific people, organizations, as well as events, and goals. In 1947, CIA analyst Ken Sherman reported that about 80% of the country’s information is collected from open sources […]

RTOS

Real-time operating system RTOS: designed to guarantee the completion of a task within a certain time constraint. Often used in security systems and in building IoT devices. For example, smart energy meters need to connect to the cloud to transmit usage data, and building security systems need to communicate locally so that the door opens […]

EIoT

Enterprise IoT (EIoT) refers to all devices that are used in enterprise and business environments, where they are typically part of more advanced automation solutions.

Fleet Management

Fleet Management: In IoT terms, fleet management deals with concepts such as automatic vehicle tracking. What is fleet management? Fleet management is the area of management that deals with the organization of fleet operations. A fleet manager is responsible for: Be responsible for the smooth operation of machinery. He must arrange for the prompt repair […]

Geo-tagging

Geo-tagging – this is the addition of geographic metadata to devices, which helps identify them on the network. Is a feature that allows you to mark photos and videos (video files less frequently) with coordinates that your mobile device calculates using built-in GPS or A-GPS modules. So, when using compatible software or uploading photos to […]

Global Marketing

Global Marketing – marketing of global organizations that operate by treating the entire world as one big market. It assumes free movement of services, products, and labor, as well as material values based on the principle of “transparency” of state borders. The first step in its implementation is the realization of the project of a […]

Urbanization

Urbanization refers to the population shift from rural to urban areas, the gradual increase in the proportion of people living in urban areas, and the ways in which each society adapts to the change. Is the growth of cities due to the movement of people from rural areas in search of better jobs and better […]

Smart grid

Smart grid – electricity network that uses ICT to integrate the actions of all users connected to it – generators, consumers and those that do both – in order to efficiently deliver sustainable, economic and secure electricity supplies. An enhanced electrical grid that uses analogue or digital technology to gather and act on information such […]

Sustainability

Sustainability – the maintenance and betterment of the ecological, social, and economic health of a city. “Sustainability” is a completely new model for the use of resources and the interaction between man and nature. The main goal is to build a new innovative environment with a society that cares about the environment. Sustainable development is […]

NB-IoT

NB-IoT network for data transmission. Like LoRa or SigFox, it focuses on maximizing the efficiency of data transmission. The batteries in the devices can therefore last up to several years of operation. The network uses licensed bandwidth.

mis

Management information system MIS – Information processing system that supports the decision-making of a community city or organization. MIS is a data processing system designed to supply internal and external information necessary for decision-making at all levels of management. In contrast to a simple data processing system, an information system has a broader base of […]

monitoring

Monitoring – the act of periodically checking processes, equipment, and environment to detect any changes *NOTE: Checking can include process checks is the process of continuous surveillance of events in their dynamic development. This surveillance can be conducted for a specific purpose: for example, monitoring social networks for extremism or monitoring airline ticket sites to […]

Multi-modal transport

Multi-modal transport – simply a system that facilitates various transport options, such as cycling, bus, light rail, train, ferry, or walking. Multimodal cargo transportation is the transportation of cargo using several modes of transport and the presence of transshipment points in the delivery chain. Multimodal transportation can include any operation for the delivery of cargo, […]

Yupcap

Yupcap – stands for Young Urban Professionals Who Can’t Afford Property. Yupcaps are usually in their 20s and early 30s. Though they tend to have good educations and bright futures, they have high amounts of debt, little credit history, and little saved, making it tough for lenders to lend to them

Joke

Joke – a short, humorous story with a word or phrase that ends it and causes laughter. Research into the ‘humor effect’ shows that humorous material is more memorable compared to non-humorous material. Why? Because we pay more attention to humorous things. And this means we remember them.

IIoT

IIoT – from the English Industrial IoT. Loosely translated the Internet of Things is for industrial use. From the deployment of IoT in the industry, companies usually expect to improve production efficiency, higher productivity, and savings. It enables a higher degree of automation.

Edge Gate

Edge Gateway is the connecting factor between analytical devices and cloud data processing and analysis. A virtual router that connects the external and internal network and offers services such as NAT, firewall, load balancer, and VPN. DHCP allows you to automatically assign IP addresses to virtual servers from predefined ranges. The Edge gateway is a […]

Bluetooth Low Energy

Bluetooth Low Energy – also known as Bluetooth 4.0, Bluetooth Smart, or Wibree. It is a variant of the traditional Bluetooth standard that features significantly lower power consumption. It operates at 2.4 GHz and is designed primarily for direct wireless communication between devices.

smart connections

Smart connections – a vital component of a smart city, incorporating transportation, online access, technology, and community. With Smart Connect technology, the name says it all. When you connect a new device to your router, Smart Connect can intelligently identify the device, decide which band will give it the best connection, and connect it to […]

Industrial

Industrial Internet: integration of machine learning, big data technology, sensor data and overall automation of machine-to-machine communication. This is done with the knowledge that businesses will scale and drive the Internet of Things. The idea is that intelligent machines can more accurately record and communicate data to help corporations find problems earlier, and through this, […]

Transactional emailing

Transactional emailing is an automated message that is sent based on the actions of app users or site visitors. Order confirmation, subscription or booking confirmation email, order status message – all these are examples of transactional emails.

Yield

Yield – the earnings are generated and realized on an investment over a particular period. Year to date (YTD) refers to the period extending from the beginning of the year to the present. In business, note that the beginning of the year is not always January 1; many companies have fiscal years beginning at other […]

expert evaluations method

Expert review – method and decision based on the personal opinion of the expert. The expert evaluation method is part of the vast field of the theory of decision-making, and expert evaluation itself is the procedure of obtaining an evaluation of a problem based on the opinion of specialists (experts) for subsequent decision-making (selection). In […]

Information collection methods

Information collection methods Despite the huge variety of research methods and techniques, the general scheme of activities implemented in the framework of market research, simple and clear enough. The main sources of obtaining marketing information are: Interviews and surveys; Registration (observation); Experiment; Panel; Expert evaluation. Interviews (surveys) – finding out people’s position or getting a […]

Solar city

Solar city – a city actively using solar energy to reduce or replace fossil fuels. An American energy company based in San Mateo, California, a subsidiary of Tesla. The company’s core services include the design, financing, and installation of solar energy systems. The company employs more than 13,000 people

Low-Power Devices

Low-Power Devices: electronics that have been designed to consume less energy than traditional devices. This is essential to the future success of the IoT because as sensors become more advanced, devices must be able to operate longer without relying on manual maintenance or data loss.

Log

Logo – a specially designed original lettering of the full or abbreviated name of a company or a group of products of that company. Is an individual graphic mark (drawing), a typographic spelling of a brand, or a combination of a graphic mark and a typographic spelling. The purpose of a logo is to communicate […]

Predictive analysis

Predictive analysis – statistical techniques such as predictive modeling, machine learning, and data mining to analyze data and make predictions. Has become a very fashionable concept, and we will probably use it more and more often. Its use can help with production activities and more. It is also important for the supply chain. Let’s start […]

High albedo

High albedo concrete is a special type of pavement that reflects more light than dark-colored materials due to its lighter color. This causes the concrete to have a lower surface temperature, resulting in less energy needed to cool surrounding buildings and less energy consumed by nighttime lighting.

CPA Marketing

CPA Marketing – a marketing model that involves paying for a conversion action. CPA (Cost per Action) – an indicator by which the advertiser can calculate how much the targeted user action on the site has cost him. In other words, CPA is pay per action. The pay-per-action model is economically considered more effective than […]

Greenscape

Greenscape – an area of vegetation in an urban area set aside for aesthetic or recreational purposes. “The function of green spaces in cities is different: they cleanse the air of chemical pollution, have a positive effect on the urban climate, and reduce noise pollution. Another great advantage of urban green spaces is that they […]

Demarketing

Demarketing – a type of marketing aimed at reducing demand among the entire target audience or certain groups of it. Types of demarketing There are three types of demarketing. In business, the most commonly used is active, aimed at reducing demand. The same one that this article is written about. Passive demarketing is mostly used […]

Viral Marketing

Viral Marketing is a technique of conducting an advertising campaign in which the main disseminators of information about the company/service are the representatives of the target audience. Advantages of viral marketing Low cost. Viral marketing is much cheaper than any other type of marketing, especially traditional marketing. When starting a business, an entrepreneur spends a […]

low-carbon city

A low-carbon city reduces its carbon footprint by focusing on renewable energy and mitigation measures. The “green” aspects of comprehensive stimulus programs Like all government plans for social and economic revitalization at all levels, comprehensive incentive programs are designed to help decarbonize cities. Urban investments can promote compact, integrated, multipurpose cities that reduce the distance […]

Computing

Haze Computing – A dynamic model for analytics applications in which the application from the data source analyzes a pooled view of the resources for local and global compute resources available at the cloud, edge, and individual device layers. Haze computing informs how and where data analysis is performed.

Social media marketing

Social media marketing – It is a modern tool of Internet marketing, which helps to attract consumers through social networks. The main tasks of SMM Attracting the attention of the target audience to the brand. Creating a positive image of the company in the eyes of the target audience. Establishing fast and high-quality communication with […]

Home automation

Home automation: a combination of hardware and software solutions that enable the control and management of electronics, appliances, and devices in the home. Problem Solving So, how do you solve this seemingly unsolvable problem? How to make the wiring and connections easily changeable? It turns out that there is a solution and it has been […]

Gateway

Gateway: any point where information passes through devices on an IoT network. So it can be virtual software or real hardware such as a router. Is a router or some software that allows two or more independent networks with different protocols to communicate with each other. For example, it allows a node from a local […]

Crowd marketing

Crowd marketing – it is a technology of covert marketing on the Internet by means of response-recommendations on forums, blogs, comments on products, services or videos. The essence Rather than ineffectively targeting large groups of people who are the target community for a company’s marketing. Crowd marketing targets narrow communities of people who are united […]

Open Standard

Open Standards for software interoperability, data and document formats *NOTE: According to the UK Government, an open standard will exhibit all of the following criteria: Collaboration – the standard is maintained through a collaborative decision-making process that is consensus-based and independent of any individual supplier; Transparency – the standard has a transparent decision-making process; Due […]

Connectivity Protection

Connection Protection: the part of the Edge layer that is used to provide connectivity in case of network failure or poor Internet connectivity. CNP is a licensed security service that connects to network access points to protect WiFi users while maintaining WiFi performance.  

Affiliate marketing

Affiliate marketing is a type of performance marketing that works on a partner basis. This is a partner – a business that wants to promote a product or service, and an influencer advertiser who recommends a service or product to their followers through a link from which they receive commission terms

biophilic design

biophilic design is an innovative method of design that incorporates elements of nature into modern design to help restore and preserve our innate need to affiliate with nature. Means “love of the living” – in interior design it means elements of nature organically woven into the room. For example, a bouquet of lily of the […]

Artificial Intelligence

Artificial (or machine) intelligence refers to intelligent devices that learn from external inputs, data, and past experiences using algorithms. Today, the term “AI” is widely used to refer to applications for complex tasks that previously could only be performed by humans, such as customer service or playing chess. It is often used synonymously with machine […]

equity

equity – the absence of avoidable or remediable differences among groups of people, whether those groups are defined socially, economically, demographically, or geographically. In finance, the term has 5 meanings. Shares or any other securities evidencing an equity interest in a company. In a company’s balance sheet, it means the number of funds contributed by […]

search engine results page

Search Engine Result Page – search engine results page. By entering a query into the search box, the user will see a list of links (snippets) to web pages containing content that is relevant to that query. This is the search engine results page (or the results page).

report

The report is made as a summary of the results of the work performed for a certain period. It can be weekly, monthly, quarterly, and even yearly. It is usually done as a presentation, where the results are supported by graphs or statistics using a relevant application.

Remarketing

Remarketing is targeting your ad campaigns to users who have previously visited your website. Ads are shown to users who have already visited the company’s site. You do not have to come back here to see the ads – they can be displayed on all resources where the Google Adsense program works. A company need […]

Direct Messaging

Direct Messaging is a messaging mechanism in which the sender and receiver are connected by caches and can exchange messages that they do not receive but only forward (routing). A private channel of communication between users on any platform. Unlike public posts, private messages can only be seen by correspondence participants. There are two main […]

bike share

Bike share innovative transportation programs that are ideal for short-distance trips provided users the ability to pick up a bike at a self-serve station and return it at a different self-serve station will thin the system’s service area. In 2019, the GovTech market was worth $400 billion, and half of it was in the U.S. […]

Performance marketing

This is a form of marketing that aims to improve sales, inquiries, or other measurable activities on your site. There are several types of performance marketing – image campaign, sales campaign, and reminder campaign. Two main advantages of performance marketing: Measurability. You can always find out how many people are reached in a certain period, […]

environmental racism

Environmental racism is the disproportionate impact of environmental hazards on people of color. Environmental racism is a term coined by the environmental justice movement. It also has its origins in the United States throughout the 1970s and 1980s. The term is generally used to describe environmental injustices that occur in racial contexts, both in practice […]

Target group

Target group – a specific idea of the client on whom the advertising campaign should be focused. It is determined based on socio-demographic parameters and describes the client’s vision. This is a very important step in creating campaigns for more targeted media buying. This increases the effectiveness of your advertising and makes better use of […]

Press conference

A press conference is an event organized to communicate information to the media and the public. This could be, for example, introducing a new product or commenting on a problem. It is one of the tools of public relations. A press conference contributes to the targeted dissemination of information to media outlets. It emphasizes the […]

impression economy

Experience economy the next economy following the agrarian economy, the industrial economy, and the most recent service economy. The Experience Economy is the customer’s willingness to pay for emotion in a purchase. The term appeared after James Gilmore’s book of the same name was published in 1999. The book talks about the separation of impressions […]

Online marketing

Online marketing is a collective term for marketing activities in the Internet environment. As a field, it includes a number of other specializations and sub-areas (eg, social media marketing), which overlap and complement each other. Unlike offline marketing, the internet environment offers completely different opportunities and is developing much faster.

brand mark

brand mark – the brand is a symbolic name for all information related to a product. Includes organization name, promotional slogan, logo, and appearance. When branding, one should think of the products they offer.

health disparities

Health disparities are preventable differences in the burden of disease,injury, violence, or opportunities to achieve optimal health that are experienced by people who have historically been made vulnerable by policies set by local, state, and federal institutions. Populations can be defined by factors such as race or ethnicity, gender, education or income, disability, geographic location, […]

Crisis communication

Crisis communication is an essential element in the field of Public Relations. It solves all situations that may damage the company’s reputation and its functioning on the market. Mainly to reduce negative publicity, which could affect the reputation and subsequent operation of the organization.

Barter

Barter – the company offers its product in exchange for space in the media (on social networks, radio, or television). For example, a company sends a blogger their products to try out. After the blogger tests it, he writes a review of the product on his blog. No one pays money for goods and services. […]

Energy neutral

Energy neutral the total amount of energy used on an annual basis is roughly equal to the amount of renewable energy created on the site. Energy-neutral design is any type of project that considers environmental conditions and low energy consumption in all phases of planning and production.

Public relations

Public relations is a set of long-term activities through which a company builds and maintains relations with its surroundings and the public. It includes problem management, ensures the provision of information to the public, and helps management in public awareness.

marketing mix

A marketing mix is a set of marketing tools that interact with each other. The basic marketing mix is 4P (Product, Price, Place, Promotion). There is also a marketing mix that looks at 4P as a buyer, called 4C (Customer Value, Cost to the Customer, Convenience, Communication).

Diversity & Inclusion

Inclusivity an intention or policy of including people who might otherwise be excluded or marginalized, such as those who are handicapped or learning-disabled, or racial and sexual minorities. Diversity & Inclusion (D&I) is a corporate diversity and inclusion policy in which every employee is included in the company and their needs and interests are taken […]

Vegetation Index

The Green index is a process used to determine the amount of environmental impact a city has. The vegetation index is an important indicator in crop development analytics. Of the many benefits of vegetation indices in remote sensing, the accuracy of the data and the ability to monitor remotely are the main reasons for the […]

LPWAN

LPWAN Low Power Wide Area Network (LPWAN) is a type of wireless telecommunication wide area network. It facilitates long-range communications at a low bit rate between connected objects. This network is through which city infrastructure can communicate. Is an approach in radio communication used for devices and large wireless telemetry networks. It features low power […]

Instrumentation

Instrumentation is a collective term for measuring instruments used for indicating, measuring, and recording physical quantities. Field of science and technology, a branch of mechanical engineering engaged in the development and production of measuring instruments, processing, and presentation of information, automatic and automated control systems. The main direction of the development of instrumentation is measuring […]

Webinar

A webinar is online training. The participant does not have to go to any special place. All she needs is an internet connection and the equipment needed for a call (microphone, headphones, or webcam). The topic for a webinar can be arbitrary: from a lecture on the benefits of a vegetarian diet to the analysis […]

YouTuber

A youtuber is a person who creates content on the Youtube platform. Today, YouTubers are very popular and have a large fan base. Youtube videos can deal with, for example, making vlogs, hauls, or even reactions. The term “YouTuber” classifies people whose main or only platform is channels (personal accounts) on the video hosting site […]

Smart networks

Smart networks a network that contains built-in diagnostics, management, fault tolerance, and other capabilities to prevent downtime and maintain efficient performance. Conscious interaction, or Smart Networking, helps to highlight the field beyond competition (be it resources, money, or attention) and to see how we can join forces, unlocking everyone’s potential. In looking for an answer […]

Zero carbon city

A zero-carbon city runs entirely on renewable energy; it has no carbon footprint and will in this respect not cause harm to the planet. A zero-carbon city runs entirely on renewable energy; it has no carbon footprint and in this respect does not harm the planet. Most of the world’s cities produce energy by burning […]

seo

Search Engine Optimization (SEO part of Search Marketing) consists of a better display of pages in search engine results (SERP) on so-called search engines. The result of the optimization is that if someone enters a keyword into your search engine (associated with your website/product), your site will appear in the top positions in natural (unpaid) […]

Urban ecology

Urban ecology is the scientific study of the relation of living organisms with each other and their surroundings in the context of an urban environment. CITY ECOLOGY is the science of creating favorable conditions for human life in the city, which is achieved by landscaping, reducing and controlling pollution, and using the principles of ecological […]

Google Analytics

Google Analytics is an application from Google that measures website traffic. With Google Analytics, you can track which marketing actions are most effective In Google Analytics you can:– Monitor the actions of visitors; – Calculate conversion; – Track important business events; – Conduct A / B testing; – Analyze the effectiveness of different advertising channels; […]

Facebook marketing

Facebook marketing is a set of activities in which a company uses the Facebook social network as a channel of communication with potential customers. Facebook serves as a business card for the company and allows easier communication with the customer

Rails to trails

Rails to trails the conversion of a disused railway into a multi-use path. Such trails emerge from the organized transformation of abandoned railroad infrastructure into multifunctional recreational sites for walking, biking, and sometimes horseback riding. Passing through ancient neighborhoods and with attractive facilities along the way, they attract large numbers of visitors. Some of them […]

Brand Awareness

Brand awareness is an indicator of how well your target audience knows the brand. A distinction is made between types of knowledge, spontaneous and supported, and is quantified by asking consumers how many, when, how often, etc.

Open data

Open data – data that is freely available for everyone to use without copyright, patent, or other restrictions. The term first appeared in 1995. The modern principles of open data were formulated in 2007 at a meeting of Internet theorists and activists in San Francisco. Among the authors of these principles were Tim O’Reilly, a […]

Data center

Data Center is a high-tech space, the space of which is filled with telecommunication equipment and other devices, thanks to which the collection, storage, and processing of various information open up opportunities for users on the World Wide Web. The distinctive feature inherent in stable data centers is the reliability of construction, internal layout, and […]

Influencer

An influencer is a person who has an influence (social or consumer) on his followers. Nowadays, this term is connected with social networks – Instagrammers, YouTubers, bloggers. Companies use these personalities to promote their products.

Encryption

Encryption – аunction of transforming data by the discipline of cryptography to make the data indecipherable to anyone other than the legitimate sender and receiver. *NOTE: As used in a network security context, encryption is usually accomplished by putting the data through any of several established mathematical algorithms developed specifically for this purpose.

Acute shocks

Acute shocks – sudden, sharp events that threaten a city. Complex risk mechanisms A natural disaster during an infectious disease outbreak Natural disaster triggering an infectious disease outbreak

Environmentalism

Environmentalism broad ideology concerned with protecting the environment. A social-environmental movement aimed at strengthening measures to protect the environment from the negative impact of human activity and to prevent the destruction of the environment.

Chicane

Chicane is a series of alternating mid-block curb extensions or islands that narrow the roadway and require vehicles to follow a curing S-shaped path, which discourages speeding (traffic calming). Chicanes cal also creates new areas for landscaping and public space in the roadway.

Emailing

Email (ing) is one form of direct marketing. It is a targeted bulk sending of email messages to a specified list of addresses, who have agreed to this form of addressing. By emailing the company builds a relationship with its customers and builds a brand

Direct marketing

Direct marketing is a method of marketing communication that uses direct communication with customers. It focuses on specific customers of the company. For example, sending a letter, by phone, or in person. In general is understood as all forms of interpersonal communication of a sales representative with the subject of communication, aimed at establishing a […]