Target group – a specific idea of the client on whom the advertising campaign should be focused. It is determined based on socio-demographic parameters and describes the client’s vision. This is a very important step in creating campaigns for more targeted media buying. This increases the effectiveness of your advertising and makes better use of your investment.

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The mind has a will but is incapable of controlling external intention. The soul is able to feel its identity with external intention but has no will.

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