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Target group

March 18, 2022 Egor Borovik ACADEMY OF BUSINESS

Target group – a specific idea of the client on whom the advertising campaign should be focused. It is determined based on socio-demographic parameters and describes the client’s vision. This is a very important step in creating campaigns for more targeted media buying. This increases the effectiveness of your advertising and makes better use of your investment.

idea, investment, marketing, media, vision

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