Logo – a specially designed original lettering of the full or abbreviated name of a company or a group of products of that company.
Is an individual graphic mark (drawing), a typographic spelling of a brand, or a combination of a graphic mark and a typographic spelling. The purpose of a logo is to communicate a company’s message to its target audience.
A standard logo application used by many companies to make contact with customers and partners. Displaying the logo in a wet print. Acts more as an additional security mechanism, which is fixed in the documents. On employee uniforms.
Differs from an emblem in that the former does not need deep meaning. The purpose of a logo is to be memorable and recognizable, to identify the brand. An emblem, on the other hand, expresses more the meaning, the idea of the company, thanks to which it was created
